Regional VP of Operations-51401
About the role
Auro Hotels is looking for a Regional VP of Operations to oversee its select service portfolio in South and North Carolina. The ideal candidate is able to travel throughout the region and has established themselves within the Auro Hotels family.
About Auro Hotels
Auro Hotels is a family-owned, privately held hospitality management company headquartered in Greenville, South Carolina. With more than 50 years of legacy, we operate nearly 40 hotels across six U.S. states and India, representing brands including Marriott, Hilton, Hyatt, Wyndham, and independent properties. We are place makers creating people-centric experiences designed to inspire the imagination, deliver value, optimize performance, and unlock the potential of our people, places, and communities.
The Role
The purpose of the Regional Vice President of Operations is to ensure the success of every Auro hotel in North Carolina and South Carolina by leading, developing, and holding accountable the General Managers of each property. This leader drives the region to meet or exceed planned objectives for revenue and profit, and ensures guest satisfaction, associate satisfaction, and product quality standards are met in accordance with AURO Hotels and brand standards. The Regional Vice President serves as the primary operational link between the Carolinas hotels and corporate leadership, and models the people-centric leadership that defines Auro.
Supervisory Responsibilities
Directly supervises the General Managers of all Carolinas region hotels and indirectly supervises all property leaders and associates. Carries out supervisory responsibilities in accordance with the organization's policies, procedures, and applicable laws. Responsibilities include but are not limited to: recruiting, selecting, onboarding, and training General Managers; planning, assigning, and directing work; setting goals and appraising performance; rewarding and disciplining General Managers; coaching and succession planning; addressing complaints and resolving escalated problems.
Key Responsibilities
- Ensures that every Guest at every Carolinas hotel receives outstanding Guest Service by holding General Managers accountable for a guest-friendly environment, consistent brand and Auro standards, and a strong service culture.
- Represents AURO Hotels professionally with ownership, brand partners, guests, vendors, and the community, and assures that all transactions are handled in a legal and ethical manner.
- Ensures each hotel understands and applies all safety and security procedures to maintain a secure and safe environment for associates and guests. In the event of a serious accident or emergency, supports the General Manager and notifies corporate leadership and Human Resources immediately.
- Maintains a favorable working relationship with General Managers, corporate support teams, and brand partners to foster and promote a positive working environment.
- Complies with Company Standards of Service as outlined for AURO Hotels.
- Completes Departmental, AURO Hotels and Brand standards training as assigned.
- Projects a favorable image of AURO Hotels to the public at all times.
- Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position.
- Treats guests, vendors, owners, customers and co-workers with professionalism and respect at all times.
- Maintains a clean and neat appearance at all times.
- Must be able to travel regularly throughout North Carolina and South Carolina, including overnight stays, and work flexible hours including evenings, weekends, and holidays.
- Nothing in this job description restricts management’s right to assign or reassign duties, work hours and/or responsibilities for this job at any time.
- Responsible to meet expectations in the areas of Regional Leadership, Profit Management, Revenue and Sales Management, Guest Services and Quality, Human Resources Management, Asset Management, and Safety, Security and Compliance as noted below:
Regional Leadership
- Oversees the total operation of all hotels in the Carolinas region by setting objectives, measuring performance, and supervising and coaching each General Manager.
- Conducts regular property visits and operational reviews to evaluate guest experience, product quality, cleanliness, associate engagement, and standards compliance.
- Shares best practices across properties and drives consistency of systems, processes, and standards throughout the region.
- Supports new hotel openings, acquisitions, conversions, and transitions within the region.
- Prepares and presents regional performance reports to the EVP Operations, Select Service & Shared Services, and executive leadership.
Profit Management
- Meets or exceeds budgeted profit and margin for each hotel and for the region.
- Partners with General Managers to prepare annual operating budgets, forecasts, and business plans that accurately reflect each hotel's market and goals.
- Leads monthly P&L reviews with each General Manager and holds GMs accountable for results and corrective action plans.
- Analyzes daily, weekly, and monthly operating reports, STR reports, and labor reports to adjust business plans, labor requirements, and operating costs.
- Controls costs across the region by enforcing standards for forecasting, scheduling, payroll control, purchasing, and other expenses.
- Ensures financial control procedures for cash, inventories, and receivables are trained and regularly followed at every hotel.
Revenue and Sales Management
- Partners with Revenue Management and Sales to optimize RevPAR, ADR, occupancy, and market share for each hotel against its competitive set.
- Ensures each hotel has a sales and marketing plan built on its demand segments, including strategies for forecasted low-occupancy periods.
- Knows key accounts and competitive dynamics in each Carolinas market and supports GMs in direct sales efforts.
Guest Services and Quality
- Maintains guest service as the driving philosophy of every hotel in the region.
- Monitors guest satisfaction scores, online reviews, and guest feedback, and develops strategies with GMs to achieve desired service levels.
- Ensures all hotels pass brand quality assurance audits and Auro internal inspections, and that corrective action plans are completed on time.
- Oversees food & beverage, banquet, and culinary quality and profitability at full-service properties.
- Resolves escalated guest, associate, and ownership concerns promptly, fairly, and professionally.
Human Resources Management
- Partners with Human Resources and Recruiting to attract, select, and retain top General Managers and key property leaders.
- Develops management talent by mentoring General Managers and maintaining a regional succession plan.
- Completes performance appraisals for all direct reports and recommends compensation changes as appropriate.
- Oversees all formal disciplinary action involving General Managers and ensures personnel policies are administered fairly and consistently.
- Monitors associate engagement and turnover across the region and develops strategies to achieve Employee Satisfaction Index goals.
- Champions the Auro 1-1-1 Principle by encouraging each hotel's community engagement and service efforts.
Asset Management
- Ensures physical product standards are maintained through preventive maintenance and deep-cleaning programs at every hotel.
- Partners with Asset Management and Capital Projects on property improvement plans (PIPs), renovations, and capital expenditures, delivered on time, within budget, and with minimal disruption to guests.
- Protects the interests of ownership and the hotels during capital projects.
Safety, Security and Compliance
- Ensures compliance with all applicable federal, state, and local laws, including employment, health, safety, life safety, and licensing requirements in North Carolina and South Carolina.
- Ensures all hotels abide by state, federal, and corporate liquor regulations.
- Uses ongoing safety training and inspections to minimize workers' compensation claims and guest incidents.
Experience & Education
- Bachelor’s degree in Hotel Administration, Business, or a related field preferred.
- 10+ years of progressive hotel operations leadership, including 5+ years as a General Manager and 3+ years in a multi-property, area, or regional role, or an equivalent combination of education and experience.
- Experience with major brands (Marriott, Hilton, Hyatt, Wyndham) and both select-service and full-service hotels strongly preferred.
- Strong financial acumen, including P&L management, budgeting, forecasting, and STR analysis.
- Valid driver’s license and acceptable driving record required due to regular regional travel.
- Ability to speak, read, and write effectively in English with associates, owners, brand partners, and executive leadership.
Auro Hotels is an Equal Employment Opportunity and E-Verify Employer. All applicants are subject to background and substance abuse screening prior to any offer of employment
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