Director of Digital Audience Agency Sales & Partnerships

General Summary:

This position leads growth of Data Axle’s digital audience solutions through agency and platform partnerships, focusing on expanding adoption, revenue, and market presence for the Standard Syndicated Audience Taxonomy and SignalFuse. The role partners across sales, product, data, marketing, legal, privacy, and customer success to identify high-value agency opportunities, position audience solutions, and drive measurable business outcomes.

The Director serves as a senior commercial leader and hands-on business builder, working with agency and DSP stakeholders to create demand, structure partnership opportunities, support activation, and translate audience data capabilities into practical client value. By building strategic relationships and repeatable go-to-market plays, this role helps scale Data Axle’s digital audience business and strengthen competitive positioning in the market.

Essential Job Functions:

Agency Growth and Revenue Development

· Develop and execute a sales strategy to grow digital audience revenue across agency holding companies, operating agencies, specialty practices, DSP partners, and high-growth independent agencies.

· Build prioritized target-account plans, prospect and qualify opportunities, and develop agency-level relationships that create revenue across clients, brands, verticals, and campaigns.

· Deliver against assigned revenue, margin, pipeline, and business development goals; maintain accurate pipeline, forecast, activity, and opportunity documentation.

Digital Audience Solutions and Consultative Selling

· Position and sell Data Axle’s Standard Syndicated Audience Taxonomy and SignalFuse solutions based on agency, DSP, and client needs.

· Identify client and campaign opportunities where Data Axle audience data can improve targeting, activation, personalization, measurement, or business outcomes.

· Lead discovery, education sessions, product demonstrations, proposals, negotiations, and contract discussions while translating complex data, identity, and activation capabilities into clear client value.

Platform Adoption and Partnership Enablement

· Drive adoption of standard and custom audiences through DSPs, social platforms, CTV environments, programmatic marketplaces, and other media platforms.

· Structure partnership opportunities involving preferred pricing, rate cards, commitments, custom audiences, activation, insights, and client data integration.

· Partner with product, data, marketing, sales engineering, customer success, legal, and privacy teams to design effective, scalable, and responsible audience solutions.

Market Relationships and Go-to-Market Support

· Build senior relationships with agency leaders across audience strategy, data, programmatic media, investment, planning, activation, analytics, and client service.

· Represent Data Axle in agency meetings, industry events, conferences, and thought-leadership opportunities.

· Bring market intelligence back to the organization and help refine agency value propositions, sales materials, packaging, and repeatable sales plays.

Supportive Job Functions:

· Mentor colleagues on agency engagement strategies, audience data positioning, and market trends.

· Support strategic projects related to digital audience solutions, platform partnerships, product packaging, and sales enablement.

· Stay current on advertising, data, programmatic, identity, CTV, clean room, and privacy-conscious marketing trends; perform other duties as assigned.

Knowledge, Skills, and Abilities:

· Agency Sales and Partnerships: Ability to assess agency structures, buying centers, campaign planning, media investment, activation, and client service dynamics to create revenue growth and deepen strategic partnerships.

· Digital Audience and Platform Expertise: Strong knowledge of audience targeting, data, identity, onboarding, programmatic activation, DSPs, CTV, social platforms, clean rooms, and privacy-conscious advertising practices.

· Consultative Selling and Commercial Execution: Ability to connect audience capabilities to business outcomes, manage pipeline and forecasts, negotiate effectively, and deliver measurable revenue results.

· Leadership and Execution: Ability to operate as both a strategic commercial partner and hands-on contributor, with strong project management, judgment, and comfort building repeatable go-to-market approaches in a scaling business.

· Influence and Communication: Strong stakeholder management, executive presence, proposal development, and communication skills, with the ability to translate complex audience and activation concepts into practical client value.

Education, Experience, and Certification*:

· Bachelor’s Degree in Business, Marketing, Advertising, Communications, or related field required; equivalent experience may be considered.

· Eight or more years of experience in digital advertising, audience data, adtech, martech, programmatic media, data solutions, or a closely related field, with demonstrated success selling to media, digital, performance-marketing, or advertising agencies.

· Proven record of meeting or exceeding significant individual sales quotas and developing strategic agency, DSP, platform, or enterprise partnership relationships.

· Experience selling syndicated or custom audience data, digital media solutions, or activation capabilities through DSPs, CTV platforms, social platforms, or programmatic marketplaces preferred.

· Existing relationships within major agency holding companies and/or influential independent agencies preferred.

· Experience helping establish a new market, channel, product, or sales function preferred; interest and capability to mentor colleagues and potentially build and lead a team as the business expands.

*Minimum requirements needed to perform the job.

Scope of Job:

· Serves as a senior individual contributor with high autonomy and regular engagement with senior agency stakeholders, DSP partners, and internal cross-functional leaders.

· Influences usage-based audience revenue, enterprise partnership revenue, agency and DSP adoption, market positioning, and go-to-market scalability across the Standard Syndicated Audience Taxonomy and SignalFuse.

· May serve as a player-coach as the agency business grows and may support development of future team structure, sales plays, and enablement approaches.

· Requires strong judgment, confidentiality, cross-functional coordination, responsible data-use awareness, and ongoing alignment with legal, privacy, product, and commercial stakeholders.

· Ability to travel as required; based in the New York City metro area. Final travel and work arrangement to be confirmed by HR and the hiring manager.

Where required, Data Axle will provide the compensation range for this role upon request. Please contact us or email us at applicant@data-axle.com to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in.

Affirmative Action/EEO Statement:

At Data Axle, we are committed to attracting, retaining, and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Data Axle does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and or Vietnam Era or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment. In addition, Data Axle will provide reasonable accommodation for otherwise qualified disabled individuals.