About the role
- Develop and adapt short and long-term sales strategies to achieve revenue goals, improve client service, and respond to changes in the marketplace.
- Recruit, develop, train, and motivate salespeople; build a collaborative culture with clear expectations and individual accountability.
- Work alongside account managers to identify business needs and develop integrated marketing solutions.
- Collaborate with the sales management team on sales procedures, pricing and programs that maximize revenue.
- Help Account Managers Find, Renew and Grow revenue.
- Join Account Managers on in person and video meetings with clients and prospective clients.
- Provide regular coaching, constructive feedback, and training to improve prospecting, client discovery, presentations, closing, and account growth.
- Use CRM and sales reporting systems consistently to manage account assignments.
- Help Account Managers monitor budget performance and develop action plans when results fall short.
- Lead client meetings and major presentations; build meaningful relationships with key customers and support new-business development.
- Develop integrated marketing programs across our brands, connecting radio, digital, federal marketing and event capabilities to the client’s objectives and customer journey.
- Participate in weekly sales meetings by sharing relevant product, community, audience, and market information with the sales team.
- Identify and recruit talent to help grow the sales team.
- Partner with Sales Management team on budgets, account distribution, compensation plans, and rate, inventory, and yield management within assigned responsibilities.
- Coordinate with digital, creative, production, and client-service teams to support effective execution and strong client relationships.
- Work with the sales and finance teams to address collections and maintain account payment performance in line with company expectations.
- Perform other duties as assigned.
- Minimum of six years of sales experience, including at least four years of sales management experience preferred.
- Experience with digital and/or federal marketing is preferred.
- Demonstrated success achieving revenue goals through a coordinated, organized, and effectively coached sales team.
- Ability to create a strong sales culture, earn trust, communicate clearly, delegate effectively, and hold people accountable.
- Proven ability to recruit, interview, train, coach, and motivate staff to reach their potential.
- Strategic thinking and the ability to translate business priorities into practical sales plans, measurable goals, and consistent follow-through.
- Experience developing client-focused, integrated marketing programs and applying digital and radio advertising capabilities to business objectives.
- Ability to use audience and marketing research in consultative selling and train others in its use.
- Strong client relationship, presentation, and collaboration skills; ability to establish positive working relationships with colleagues, vendors, and customers.
- Ability to use sales systems and reporting to evaluate progress, prioritize opportunities, and adjust strategies in a changing marketplace.
- Professional judgment and demeanor; ability to manage competing priorities, work collaboratively, and follow company policies and procedures.
- A valid driver’s license and good driving record, subject to verification; ability to travel to client and business locations and work the established schedule and additional hours as needed.
- PHYSICAL REQUIREMENTS
- Ability to perform the essential functions of the role, including communicating with clients and colleagues, preparing and delivering presentations, and using a computer and standard office equipment. The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.
- WORKING ENVIRONMENT
- Professional, collaborative office environment, with travel to client meetings and other business locations as needed.
- Sales managers are expected to be either in office and/or on sales calls 75% of the week.
About this listing
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