Growth Marketing Manager - Financial Solutions

Job title

Growth Marketing Manager - Financial Solutions

Department

Marketing

Reports to

Director of Marketing

Classification

Full-Time

Work Location

Remote (50-miles within Atlanta, GA)

Travel Requirement

Occasional travel is required, including attendance at BELAY's annual company Summit and other business meetings as needed.

 

Job purpose                                       

The Growth Marketing Manager – Financial Solutions leads the marketing strategy for BELAY's Financial Solutions service line, with responsibility for driving pipeline, revenue growth, and marketing efficiency. As the service line's marketing subject matter expert, this role develops a deep understanding of the ideal customer profile (ICP), customer needs, market dynamics, and BELAY's value proposition to inform positioning, campaigns, and growth strategies.

This role partners closely with Sales, Revenue Operations, Finance, Creative, and other Marketing functions to translate business and customer insights into measurable growth initiatives. The Growth Marketing Manager also leads a team responsible for executing and optimizing marketing strategies across the customer journey, from awareness and acquisition through conversion and ongoing engagement.

Essential Functions                                      

As a BELAY Corporate Team member, you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision, and core values while fostering a collaborative and positive team environment.

People Leadership & Planning

• Lead, coach, and develop team members while establishing clear priorities, expectations, and accountability.
• Conduct regular one-on-one meetings focused on feedback, development, and performance.
• Manage internal resources, contractors, and vendors to effectively execute marketing priorities.
• Partner with the Director of Marketing to establish and execute annual, quarterly, and monthly marketing priorities.
• Foster strong collaboration across Marketing, Sales, Revenue Operations, Finance, and other key business partners.

Growth & Financial Performance

• Own Marketing's contribution to Financial Solutions pipeline and revenue growth.
• Partner with Finance and Revenue Operations to develop growth forecasts, lead projections, and performance targets.
• Monitor marketing investment against pipeline, revenue, customer acquisition, and ROI, adjusting strategies and spend based on performance.
• Develop data-driven business cases and recommendations for new marketing investments and growth opportunities.
• Regularly present business performance, insights, and growth recommendations to senior leadership.

Service Line & Acquisition Strategy

• Serve as the Marketing subject matter expert for Financial Solutions, developing a deep understanding of the ICP, customer needs, buying behaviors, competitive landscape, and service line value proposition.
• Use customer insights, market trends, competitive research, and performance data to inform marketing strategy, segmentation, and messaging.
• Conduct regular competitive analysis, including an annual SWOT analysis, to identify opportunities and potential threats.
• Own the marketing funnel from awareness through qualified pipeline, partnering with Sales to improve lead quality and conversion.
• Develop and execute integrated, omnichannel acquisition campaigns across owned, paid, partner, and other relevant channels.
• Identify opportunities to expand into new audiences, verticals, and channels and develop cross-sell strategies across BELAY service lines.
• Partner with Content, Creative, Paid Digital, and external vendors to execute ICP-aligned campaigns and support service line growth.

Experimentation & Optimization

• Develop and maintain a cross-channel experimentation roadmap across paid media, sponsorships, landing pages, messaging, offers, and nurture programs.
• Design and evaluate A/B and multivariate tests to improve conversion, acquisition efficiency, and customer engagement.
• Prioritize growth initiatives and experiments based on business impact, resources, data, and strategic alignment.
• Scale high-performing strategies while optimizing or discontinuing underperforming initiatives.
• Stay current on marketing trends, technologies, and emerging channels to identify new opportunities for sustainable growth.

Marketing Operations & Sales Enablement

• Leverage Salesforce, HubSpot, and other marketing technologies to support campaign execution, reporting, funnel visibility, and optimization.
• Ensure brand consistency and alignment across Financial Solutions campaigns and channels.
• Provide Sales with messaging, content, tools, and resources that support lead conversion and revenue generation.
• Support special projects, strategic initiatives, and research as business needs evolve.

Minimum Qualifications                                  

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.

• 5+ years of experience in growth marketing, demand generation, product marketing, or lead generation.
• 1+ years of people leadership or direct team management experience.
• Demonstrated experience developing and executing marketing strategies tied to pipeline, revenue, customer acquisition, or other measurable business outcomes.
• Experience developing and executing integrated, multi-channel marketing campaigns.
• Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven recommendations.
• Experience partnering cross-functionally