Customer Intelligence & Enablement

The Customer Intelligence & Enablement Manager is responsible for maximizing the value of customer intelligence and Customer Data Platform (CDP) capabilities across the organization. Serving as the link between business stakeholders and technical teams, this role aligns customer data, insights, machine learning solutions, and CDP initiatives with business priorities.  

The position drives cross-functional collaboration, and ensures customer intelligence initiatives translate into improved engagement, personalization, operational efficiency, and business growth. 

Key Responsibilities:

Customer Intelligence Enablement 

• Drive adoption and utilization of customer intelligence capabilities across the organization
• Identify opportunities to leverage customer data and data-driven solutions
• Partner with stakeholders to identify and prioritize use cases that improve customer experiences and business outcomes
• Ensure customer intelligence solutions are understandable, actionable, and aligned with business goals
• Develop success metrics and measure the adoption and impact of customer intelligence initiatives

Data & Intelligence Oversight 

• Provide leadership, direction, and organizational oversight for the CDP technical teams
• Set shared priorities and ensure engineering and data science roadmaps are aligned to business outcomes and platform strategy
• Partner with technical leads and subject matter experts on solution direction  
• Encourage strong collaboration between data engineering, data science, governance, technology, and business teams

Business & Technical Liaison 

• Serve as the primary liaison between business stakeholders and technical teams
• Translate business objectives, pain points, and requirements into clear platforms, data, and intelligence priorities
• Communicate strategy, progress, risks, decisions, and outcomes to senior leadership in clear business terms

Program Management 

• Lead complex CDP initiatives involving multiple teams, platforms, and stakeholders
• Manage scope, milestones, risks, dependencies, issues, and resource needs across initiatives
• Ensure programs move from strategy through implementation and organizational adoption
• Coordinate vendor and partner activities where they support platform delivery or customer intelligence capabilities

People Leadership 

• Lead, coach, and develop team members while creating clear accountability for outcomes
• Build an operating model that gives technical leads appropriate ownership of engineering and data science decisions
• Foster a collaborative, business-focused culture centered on quality, transparency, innovation, and continuous improvement
• Support workforce planning, performance expectations, and development readiness

Basic Qualifications: 

• Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, Engineering, or related fields
• 10 years of progressive experience in technical business analysis, data and analytics, product management, program management, customer data platforms, or related disciplines. 
• 2+ years of people leadership or demonstrated experience managing multidisciplinary technical teams. 
• Experience providing oversight to Data Engineering, Data Science, analytics, or other technical delivery teams
• Experience leading complex, cross-functional programs from strategy and requirements through implementation and adoption
• Strong understanding of data platforms, data pipelines, analytics, machine learning, customer data, and system integration concepts 
• Demonstrated ability to translate business needs into technical requirements, roadmaps, priorities, and delivery plans
• Strong executive communication, stakeholder management, facilitation, problem-solving, and organizational skills

Preferred Qualifications:

• Experience leading or supporting a Customer Data Platform program, platform migration, or transformation
• Experience with customer identity resolution, customer 360, audience activation, personalization, or advanced customer analytics
• Familiarity with platforms such as Snowflake, Databricks, Azure, Adobe, or Salesforce
• Experience supporting marketing, CRM, media, digital, sales, aftersales, or customer experience use cases
• Experience managing external vendors, implementation partners, or technology service providers
• Background as a technical business analyst, product manager, program manager, or similar role connecting business and technology teams