Creative Director of Marketing

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

About Perry Ellis International

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 42 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Role Overview

We are seeking a visionary and dynamic Creative Director of Marketing to lead the creative strategy and execution for our Cubavera brand. Based in our Miami headquarters, you will be the driving force behind our visual identity and brand storytelling, ensuring our marketing initiatives resonate deeply with our consumers and community.

Reporting directly to the Director of Strategic Initiatives, you will lead a multidisciplinary team of designers, copywriters, video producers, and content creators. You will conceptualize and execute high-impact, multi-channel campaigns that elevate brand awareness, drive consumer engagement, and support revenue-generating initiatives. The ideal candidate thrives in a high-energy, fast-paced environment and possesses a deep passion for the Cubavera brand, culture, and lifestyle marketing.

Key Responsibilities

Creative Vision & Brand Leadership

• Define, evolve, and champion the visual identity and creative voice of the Cubavera brand across all consumer touchpoints.

• Develop compelling, culture-defining creative concepts that align with the overarching marketing strategy set by the SVP of Marketing.

• Ensure brand consistency across all mediums, including broadcast, digital, social media, out-of-home (OOH), print, in-store, and experiential activations.

Campaign Strategy & Execution

• Lead the end-to-end creative process for major campaigns, from ideation and pitching to production and post-launch analysis.

• Direct high-profile photo and video shoots, working closely with internal production teams and external agencies to ensure output meets elite industry standards.

• Design compelling collateral for revenue-driving initiatives, including retail campaigns, wholesale partnership pitches, and direct-to-consumer offerings.

Team Management & Mentorship

• Manage, inspire, and develop a diverse in-house creative team, fostering a culture of innovation, collaboration, and continuous improvement.

• Optimize creative workflows and resource allocation to ensure high-quality deliverables are produced on time and within budget.

• Provide actionable, constructive feedback to elevate the work of junior creatives and mid-level managers.

Cross-Functional Collaboration

• Partner closely with the broader marketing, digital, communications, and retail production teams to ensure cohesive storytelling across all platforms.

• Act as the primary creative liaison for external stakeholders, including corporate partners, media partners, and external creative or media agencies.

• Present creative concepts and strategic rationale clearly and persuasively to executive leadership.

Qualifications & Requirements

• Experience: 10+ years of progressi