Social Media Strategy Lead (Films)

We are seeking a Freelance Social Media Strategy Lead (Films) to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.

Responsibilities

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Requirements

• Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
• Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
• Strong understanding of community building and creator engagement.
• Ability to operate independently as a freelance consultant while providing strategic guidance.
• US-based or strong knowledge of the US film and entertainment audience preferred.