Director of Marketing - Starborn

Director of Marketing

Company: Starborn Industries
Reports To: General Manager
Location: Edison, New Jersey

Position Summary

The Director of Marketing will lead the marketing function for a growing manufacturer of innovative fastening solutions serving the decking and building materials industry. This position will lead a team consisting of a Brand Manager and Digital Marketing Manager while remaining hands-on in the development and execution of the company's marketing strategy.

The primary focus of this role will be Product Marketing and Innovation. The Director will work closely with Sales, Engineering, and Operations to identify market opportunities, help steer the innovation pipeline, and successfully bring new products from concept through commercialization.

This role requires a commercially minded, hands-on leader who can balance product strategy and innovation with oversight of brand, digital marketing, packaging, sales enablement, and other marketing functions.

Key Responsibilities

Product Marketing & Innovation

• Identify unmet customer needs, market trends, competitive gaps, and opportunities for new products.
• Help develop and prioritize the company's innovation and new product pipeline.
• Lead cross-functional commercialization of new products from concept through launch and customer adoption.
• Maintain a strong understanding of competitive products, technologies, pricing, and market trends.

Marketing Leadership

• Lead, develop, and mentor the Brand Manager and Digital Marketing Manager.
• Establish the overall marketing strategy, priorities, annual plan, and budget.
• Provide strategic direction for brand positioning, packaging, creative development, digital marketing, website, social media, and marketing communications.
• Ensure the company's brand and product messaging are consistent and differentiated across all customer touchpoints.
• Manage outside agencies and marketing partners as needed.

Sales & Channel Support

• Partner closely with Sales to develop tools and programs that drive product adoption and revenue growth.
• Develop product positioning, presentations, competitive comparisons, training materials, samples, displays, and other sales enablement tools.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of progressive marketing, product marketing, or product management experience.
• Experience leading and developing marketing professionals.
• Demonstrated experience bringing physical products from concept through commercial launch.
• Strong understanding of product positioning, competitive analysis, customer research, and go-to-market strategy.
• Strong cross-functional leadership, communication, and project management skills.
• Comfortable operating in a lean, entrepreneurial organization where leaders balance strategy with hands-on execution.
• Experience in building materials, construction products, fasteners, decking, hardware, tools, or related industries strongly preferred.

Measures of Success

• Build a strong pipeline of commercially viable product innovations.
• Successfully launch new products that achieve customer adoption and financial expectations.
• Strengthen the positioning and differentiation of the company's product portfolio.
• Build a marketing organization that combines strong strategic discipline with the speed and entrepreneurial mindset of a smaller company.

Required Travel: 20%

About Starborn Industries

Starborn Industries is a leading provider of branded fastening solutions and comprehensive installation systems for decking, exterior, and related applications. Founded in 1961 and headquartered in Edison, New Jersey, Starborn has built a reputation for quality, innovation, and reliability across its portfolio of trusted brands, including DECKFAST®, PRO PLUG®, CAP-TOR® xd, HEADCOTE®, and SMART-BIT®. The Company’s products serve residential and commercial construction markets through a broad network of national distributors, dealers, and co-branding partnerships with decking and trim manufacturers.

For more information, please visit www.starbornindustries.com.