Regional Director of Sales, Select Service Auro Hotels

Regional Director of Sales, Florida Select Service Hotels
Orlando, Florida (on-site, with regional travel)

Job Purpose
Auro Hotels is looking for a seasoned sales leader to drive revenue growth across our Florida select-service portfolio. Based at one of our Orlando hotels, the Regional Director of Sales sets the sales vision for multiple properties, coaches property sales teams to their full potential, and builds the client relationships that keep our hotels full. You’ll travel throughout the region to work side by side with hotel leaders, bringing strategy, energy, and accountability to every market we serve.

What You’ll Do

• Lead regional sales strategy across multiple Florida select-service hotels, setting clear goals for each property and holding teams accountable to results.
• Coach, develop, and inspire property sales leaders, building a high-performing, collaborative sales culture across the region.
• Drive new business in key segments, including corporate, group, SMERF, government, and extended stay, while deepening relationships with existing accounts.
• Partner with General Managers, Revenue Management, and Operations to align sales efforts with pricing strategy and maximize total revenue.
• Guide annual sales and marketing plans, budgets, and forecasts, and monitor production, pipeline, and market data to spot opportunities early.
• Make the most of Marriott and Hilton brand sales programs, tools, and resources, ensuring every property meets brand standards.
• Champion strong use of sales technology and CRM platforms so activity, accounts, and pipeline stay accurate and actionable.
• Represent Auro Hotels in the community and at industry events, growing our presence across Florida.

Supervisory Responsibilities
Directly or indirectly supervises property sales leaders and associates in accordance with Auro’s policies and applicable law, including hiring and training, assigning and directing work, performance management, and resolving associate concerns.

What You Bring

• [7+] years of hotel sales experience, including multi-property or regional sales leadership.
• Proven success with Marriott and Hilton brands, including their sales systems, programs, and standards.
• Strong command of hotel sales software and CRM platforms (e.g., Delphi, Salesforce, brand sales tools).
• A track record of leading, mentoring, and retaining sales teams, including seasoned, tenured sellers.
• Experience in select-service hotels strongly preferred; Florida market knowledge a plus.
• Ability to work on-site in Orlando and travel throughout the region as needed.
• College degree preferred.

What Auro Offers
Competitive, experience-based compensation plus a full benefits package: medical, dental, and vision coverage, a 401(k) plan, paid time off, and associate travel discounts. As a family-owned company guided by our 1-1-1 Principle, we also invest 1% of profit, 1% of product, and 1% of our people’s time back into the communities we call home.

Equal Opportunity Employer
Auro Hotels is an Equal Employment Opportunity and E-Verify employer. All applicants are subject to background screening prior to any offer of employment. This employer is required to notify all applicants of their rights under federal employment law; for details, review the Know Your Rights notice from the U.S. Department of Labor.