Senior Marketing Manager

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. 

Role Summary

The Senior Marketing Manager serves as a strategic connector across the organization, leading the development of integrated marketing strategies that accelerate long-term brand growth, revenue, and loyalty. By aligning cross-functional teams around shared business objectives in our key markets with a primary focus on domestic routes and California growth opportunities, this role bring complex marketing campaigns and initiatives to market while identifying opportunities that strengthen both customer engagement and business performance.

Key Duties

• Exercises considerable judgment to make decisions on complex campaigns including creative development, e-commerce initiatives, product and social – all while ensuring alignment against company goals.
• Acts as the critical intersection between teams to build go-to-market campaigns across the commercial team, revenue management, loyalty, social, lifecycle marketing and e-commerce, with particular representation as the marketing representative for domestic markets and a focus on California.
• Leads the cross-functional project teams that perform deep, data-driven analysis of business performance to inform future marketing strategies that activate key audience segments and drive results.
• Serves as the voice of key markets and subject matter expert on consumers and competitive dynamics in key domestic markets like California to develop impactful campaigns that resonate with key audience segments and drive action.
• Identifies high-impact and strategic opportunities that bring Alaska into the cultural and community zeitgeist while driving long term brand equity.
• Influences others across the organization by proactively communicating marketing plans, success metrics and learnings to senior leadership across workgroups in a digestible and actionable way.
• Deep experience in brand marketing and campaign planning, leveraging expertise to drive campaigns forward that build love with consumers.   

Job-Specific Experience, Education & Skills

Required

• 7 years of experience in marketing, advertising, agency or a related area.
• Bachelor’s degree with a focus in business administration, marketing, communications or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
• Creative thinker with a strong affinity for culture and trends, and a growth-focused mindset.
• Experience developing year-long strategy with detailed execution.
• Ability to easily transition from high-level strategic thinking to creative and detailed execution.
• Strong proactive critical thinking and problem-solving skills.
• Excellent communication skills (e.g., verbal, written, and listening), with experience influencing and presenting to senior leadership.
• Travel required ~30% of time, with regular travel to key markets.
• Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Starting Rate

Salary Range

$122,800 - $184,200 / year

Total Target Compensation Range (incl. bonus & equity)

$135,000 - $202,620

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off 

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement  It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.   

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.  

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”).  All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.   

To implement this policy, we will: 

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories; 

(2) Ensure that employment decisions are based only on valid job requirements; and 

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. 

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions  of VEVRAA. 

Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn. 

Apply by 7:00 PM Pacific Time on

10/19/2026

FLSA Status

Exempt

Employment Type

Full-Time

Regular/Temporary

Regular

Requisition Type

Management

Location

Seattle - Corporate HQ

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