Public Affairs Specialist (Social Media)

This position is part of the War Media Agency. The incumbent will be responsible for providing a broad range of high-quality social media products and services to inform, educate, and entertain Department of War audiences around the world. The team manages all DoW-level social media accounts and serves as an incubator for new communication tools and technology.

As a Public Affairs Specialist (Social Media) at the GS-1035-13 some of your typical work assignments may include: Serves as a senior public affairs specialist and principal authority on social media strategies, working directly with the Office of the Secretary of War (Public Affairs) to develop and implement digital communication plans and campaigns that inform internal and external audiences about DoW missions, policies, programs, and activities. Plans and coordinates the dissemination of information through official social media channels, including Facebook, X, YouTube, and Instagram. Develops editorial calendars and creates, assigns, curates, edits, and publishes written and multimedia content to maintain and expand the Department's social media presence. Coordinates with OSW, Joint Staff, Combatant Commands, Military Services, and other public affairs stakeholders to develop consistent themes and messages supporting leadership priorities. Integrates social media tactics into comprehensive communication programs, including radio, television, and print, and exercises diplomacy to coordinate news and information coverage. Researches audience preferences, segmentation, and public sentiment; captures and analyzes social media metrics to assess communication effectiveness. Prepares progress reports and advises management on changes to messaging, emphasis, and coverage, including expanding or discontinuing efforts to achieve communication objectives. Evaluates emerging trends, technologies, and outreach practices to identify communication opportunities and implement new tools supporting DoW public affairs objectives. Addresses barriers to adoption and shares lessons learned, analytics, and best practices across departmental components, Military Services, and other government agencies.

Substitution of education may not be used in lieu of specialized experience for this grade level.