Programmatic Consultant

Job Title: Programmatic Consultant

Location: London (Hybrid – 2–3 days in office)

Salary: Up to £50,000 per annum

Type: Full-time, Permanent

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

About the Role

We are looking for a skilled Programmatic Consultant to lead the planning, execution, and optimisation of programmatic campaigns for a range of clients. This role is ideal for someone with hands-on experience in programmatic platforms who can combine technical expertise with strategic thinking.

You will play a key role in delivering high-performing campaigns, driving innovation, and helping clients navigate the evolving programmatic landscape.

Key Responsibilities

• Plan, activate, and optimise programmatic campaigns across display, video, mobile, and CTV
• Manage campaigns within DSPs such as DV360, The Trade Desk, or similar platforms
• Monitor performance against KPIs (CPA, CPC, CPM, ROAS) and optimise accordingly
• Analyse campaign data and provide clear insights and strategic recommendations
• Implement audience strategies including first-party, third-party, and contextual targeting
• Work closely with data, creative, and analytics teams to improve campaign performance
• Ensure accurate tracking, tagging, and campaign setup (pixels, floodlights, etc.)
• Stay up to date with industry trends including privacy changes, cookieless solutions, and new ad formats

Skills & Experience

Essential:

• 2–4 years’ experience in programmatic advertising or digital media
• Hands-on experience with DSPs such as DV360 and/or The Trade Desk
• Strong understanding of the programmatic ecosystem (DSPs, SSPs, DMPs, ad exchanges)
• Experience with campaign setup, optimisation, and reporting
• Strong analytical skills with the ability to interpret and act on data
• Experience using tools such as GA4, Excel/Google Sheets

Desirable:

• Experience with CTV, DOOH, or audio programmatic
• Familiarity with brand safety, viewability, and verification tools (e.g. IAS, DoubleVerify)
• Understanding xwzovoh of attribution, incrementality, and measurement frameworks
• Experience working in an agency or client-facing role

Personal Attributes

• Detail-oriented with a strong technical mindset
• Commercially aware and results-driven
• Confident communicator with client-facing experience
• Proactive and adaptable in a fast-paced environment

What We Offer

• Salary up to £50,000 depending on experience
• Hybrid working model (London office)
• Opportunity to work on high-profile campaigns and clients
• Ongoing training in programmatic, data, and emerging ad tech
• Collaborative and forward-thinking team environment