PPC Manager

Job Title: PPC Manager (Paid Search Manager)

Location: London (Hybrid – 2–3 days in office)

Salary: Up to £45,000 per annum

Type: Full-time, Permanent

In order to make an application, simply read through the following job description and make sure to attach relevant documents.

About the Role

We are looking for a data-driven PPC Manager to lead the planning, execution, and optimisation of paid search campaigns across a range of clients.

This role is ideal for someone with strong hands-on experience in Google Ads and other search platforms, who can take ownership of campaign performance and deliver measurable results against key business objectives.

Key Responsibilities

• Plan, build, and optimise PPC campaigns across Google Ads, Microsoft Ads, and other search platforms
• Manage budgets to achieve performance targets (CPA, ROAS, CPC, conversion volume)
• Conduct keyword research, audience targeting, and competitor analysis
• Continuously test and optimise ad copy, bidding strategies, and landing pages
• Monitor campaign performance and provide actionable insights and recommendations
• Build clear and engaging performance reports for clients and internal stakeholders
• Implement and manage tracking (conversion tracking, GA4, tagging)
• Stay up to date with platform updates, automation, and industry best practices

Skills & Experience

Essential:

• 2–4 years’ experience in PPC or paid search
• Strong hands-on experience with Google Ads (Search, Shopping, Performance Max)
• Experience with Microsoft Ads (Bing)
• Solid understanding of bidding strategies, keyword match types, and campaign structures
• Proficiency with GA4, Google Tag Manager, and Excel/Google Sheets
• Strong analytical and problem-solving skills
• Experience managing budgets and delivering against KPIs

Desirable:

• Experience in an agency or client-facing role
• Familiarity with feed management tools (e.g. for Shopping campaigns)
• Understanding of attribution models and conversion xwzovoh optimisation
• Exposure to other paid media channels (paid social, programmatic)

Personal Attributes

• Detail-oriented and highly analytical
• Commercially focused with a results-driven mindset
• Proactive and able to manage multiple campaigns simultaneously
• Confident communicator with strong stakeholder management skills

What We Offer

• Salary up to £45,000 depending on experience
• Hybrid working model (London office)
• Opportunity to work across a diverse client base
• Ongoing training in PPC, automation, and digital strategy
• Supportive and collaborative team environment