Email Marketing Specialist

Central Employment Agency (North East) Limited

ScreenedPermanentJust posted

Northallerton

Posted 1 day ago

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About the role

We're looking for a Klaviyo-focused email marketing specialist to take ownership of my clients email programme and turn it into a meaningful growth channel, for a scaling eCommerce Retail brand.

What You'll Be Responsible:-

Plan, build and execute weekly email campaigns
Create engaging, on-brand content (promotions, launches, storytelling)
Manage campaign scheduling and performance
Build and optimise key flows:
Welcome series
Abandoned cart
Post-purchase
Winback / re-engagement
Improve flow performance through testing and iteration
Segment audiences based on behaviour, purchase history, and engagement
Deliver targeted campaigns to improve conversion and repeat purchase rates
Track key KPIs (open rate, click rate, conversion, revenue)
Run A/B testing on subject lines, content, timing, and offers
Provide clear, actionable insights on what's working

Identify opportunities to increase repeat purchase and customer lifetime value
Build systems that turn one-off customers into long-term brand advocates

Essential experience:-

Proven experience managing Klaviyo for eCommerce brands
Strong understanding of Shopify customer lifecycle
Demonstrable results (e.g. revenue growth, flow optimisation, retention improvements)
Comfortable working independently and taking ownership

Highly Desirable:-

Experience with Shopify content/blog ecosystem
Strong email copywriting skills (conversion + brand tone)
Understanding of subscription or reorder-driven businesses
Basic HTML/email design confidence

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