Performance Marketing & CRM Manager - Belfast

Bathshack is growing – across 13 showrooms, a strong e-commerce business and a trade channel that is building real momentum. This is a dedicated performance marketing role. You will own Bathshack's full paid performance engine, Meta, A/B testing, audience strategy and our owned channel programme across Klaviyo email, SMS and WhatsApp. If you are the kind of person who opens Ads Manager before their emails, gets genuinely excited by a well‑structured test, and understands that a great email flow is just performance marketing with a different send button, you'll fit right in!

Owning the paid Meta campaigns

• Plan, build, launch and optimise paid campaigns across Facebook and Instagram
• Own audience targeting, budget allocation and bid strategy within agreed parameters
• Monitor performance daily and make confident optimisation decisions without being prompted
• Plan and execute demand generation campaigns alongside the Head of Marketing; own day‑to‑day search campaign management including keyword strategy, ad copy testing and bid management

Demand Gen & Search

• Design and run a structured A/B testing programme across creative, copy, audiences and formats – document findings and apply learnings as an ongoing discipline
• Build and maintain audience segmentation across cold, warm and retargeting pools, reflecting Bathshack's long consideration cycles, showroom and online journeys, and trade segments

Klaviyo – CRM, Email, SMS & WhatsApp

• Take full ownership of the Klaviyo account: strategy, execution and optimisation
• Audit and rebuild core automated flows: welcome, abandoned cart, post‑purchase, win‑back and re‑engagement
• Manage the broadcast email calendar and build list segmentation based on purchase behaviour, browsing data and customer type
• Monitor list health and act on deliverability, open rates and unsubscribes
• Develop SMS and WhatsApp flows for high‑value journeys – appointment confirmations, trade updates, project follow‑ups – ensuring activity is GDPR‑compliant and genuinely useful
• Own the transition from the current external agency to in‑house

Creative & Reporting

• Brief the Content and Campaign Manager on paid creative needs; review output through a performance lens and feed test results back into future creative direction
• Own weekly and monthly performance reporting – insight‑led, not a data dump – and be the first to flag when something isn't working

More about you

• 2+ years of hands‑on paid Meta campaign management – Ads Manager is your daily tool
• Proven track record running structured A/B tests and acting on results
• Analytically minded – you spot patterns and know what to do with them
• E‑commerce or retail‑adjacent background is a genuine advantage
• SMS experience helpful; WhatsApp for Business a bonus
• Comfortable using AI tools for reporting, analysis and insight generation

How we'll measure success

• Paid Meta ROAS improving month on month
• CPL reducing for showroom enquiries and online leads
• Consistent A/B testing cadence with documented learnings
• Klaviyo email and SMS attributed revenue growing
• Email metrics above industry benchmark and improving
• Reports delivered on time, every time

Why join Bathshack

We’re Ireland's largest online bathroom retailer, with showrooms across Ireland, Northern Ireland and England. For over 15 years, we’ve been leading the way in stylish bathroom designs, exceptional service and innovative solutions. We’re a trusted name in the industry and proud of our family‑run roots.

What's in it for you

• Annual Salary of £35,000 - £40,000 DOE
• Your birthday off, on us
• Staff discount – because your bathroom deserves it too!
• Perks card with exclusive retail and travel discounts
• Milestone awards – additional holiday at 3 and 5 years
• Pension options
• 24/7 Employee Assistance Programme
• Recognition through our Mighty Duck scheme
• Learning and development through Bathshack Academy
• Real progression – we're growing fast and we promote from within

Our values

Trust & Team Spirit

Ultimate Customer Focus

Bold, Brave & Market Leading

Smart & Sustainable Growth.

If those land with you, you'll fit in here.

Bathshack is an equal opportunities employer. We welcome applications from all suitably qualified candidates regardless of community background, gender, age, disability, or any other protected characteristic.