Business Director – Moshi (Carwow Creative Agency)

OUR MISSIONTo become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly 3bn worth of cars bought on site, while 1.8bn of cars were listed for sale through our Sell My Car service.In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.Role OverviewThe Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow’s in-house creative agency serving OEM partners.This is a senior leadership role responsible for driving revenue, owning key OEM relationships and embedding Moshi as a core part of Carwow’s commercial proposition across markets. The role will bridge commercial, creative and production teams to ensure Moshi delivers high-impact, scalable creative solutions that drive measurable value for OEM partners.The Business Director will also play a critical role in shaping Moshi’s operating model, ensuring the agency is structured for growth with clear processes, strong client service and efficient delivery.Key Responsibilities1. Commercial Ownership & Revenue GrowthOwn Moshi’s revenue performance and growth trajectory across all marketsIdentify and unlock new revenue opportunities across:Creative campaignsAlways-on contentProduct launchesStrategic content partnershipsPartner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activityDrive revenue diversification beyond one-off projects into longer-term, higher-margin partnershipsBuild clear commercial frameworks (pricing, packaging, margin discipline)2. OEM Client LeadershipOwn senior relationships with OEM marketing stakeholders across key accountsPosition Moshi as a strategic creative partner, not a production vendorLead:Brief developmentCreative solutioningProposal creationPitch presentationsTranslate OEM business objectives into effective creative and content strategiesEnsure high levels of client satisfaction, retention and upsell3. Pipeline Development & Business DevelopmentBuild and manage a robust Moshi pipeline across all marketsWork closely with Carwow commercial teams (UK, Germany, Spain) to:Identify opportunities within existing OEM partnershipsIntroduce Moshi into early-stage commercial conversationsLead proactive outreach and proposal developmentConvert:One-off campaigns repeat engagementsRepeat engagements strategic retainers / partnerships4. Operational Structure & Delivery OversightEstablish scalable delivery processes to support Moshi growthImprove:Resource planning and utilisationProject workflow and timelinesCross-market coordinationWork closely with creative and production teams to:Ensure high-quality outputMaintain delivery efficiencyProtect marginsIntroduce clear reporting on project performance (delivery, profitability, client outcomes)5. Team Leadership & Capability BuildingLead and develop Moshi’s client services and delivery teamsDefine a clear operating structure aligned to growth ambitionsBuild capability across:Client servicingCommercial thinkingCreative strategyFoster a high-performance culture focused on:AccountabilityQualityCommercial outcomesKey Success MetricsMoshi revenue growth (YoY and vs target)Contribution to overall Carwow OEM revenuePipeline value and conversion ratesClient retention and expansion (share of wallet)Project profitability and margin improvementDelivery performance (on time, on budget, quality)Skills & ExperienceSignificant experience in a senior commercial or client leadership role within a creative/media/agency environmentProven track record of driving revenue growth and managing senior client relationshipsStrong understanding of:Brand and performance marketingContent and creative productionAutomotive / OEM marketing (preferred)Experience building pipelines, leading pitches and converting strategic partnershipsStrong commercial acumen with ability to balance creativity and profitabilityExperience working across multiple markets and cross-functional teamsPersonal AttributesCommercially driven and outcome-focusedCredible at senior OEM stakeholder levelStrategic thinker with hands-on execution capabilityStrong communicator and storytellerAble to operate in a fast-paced, scaling environmentHigh ownership mentality with a bias for actionINTERVIEW PROCESS30-minute virtual Introductory call with our Talent team45-minute virtual Hiring Manager interviewTake-home exercise, followed by a 1.5-hour onsite interviewVirtual Values interview with key senior stakeholdersWHAT’S IN IT FOR YOUCompetitive comp package28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!Employee-friendly share optionsPension scheme via Royal London - up to 5% company contributionVitality private healthcare insuranceLife Assurance - 4x annual salaryMonthly coaching sessions with Spill - our mental wellbeing partnerInclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policiesBubble childcare support and discounted nanny fees for little ones'Work from abroad for a month' annual schemeGenerous learning and development budget500/550 home office budgetDiversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.LocationLondonEmployment TypeFull timeDepartmentOEM & Media