Growth Lead

Growth Lead (Meta & Performance)

Make sure to apply with all the requested information, as laid out in the job overview below.
- Hybrid -London Role Overview I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy.

This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand.

Key Responsibilities Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation.

Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging.

Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints.

Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team.

Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector.

Requirements Proven experience in a Growth or Performance Marketing role within a D2C environment.

Deep technical expertise in Meta Ads Manager and creative-led growth strategies.

Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities.

Entrepreneurial spirit comfortable in a fast-paced, high-growth startup culture.

Nice-to-Have Experience specifically within the food & beverage industry. xwzovoh

Familiarity with influencer marketing or affiliate programs as growth levers.