CRM & Analytics Specialist

CRM & Analytics Specialist Central London | Up to £50,000 + benefits | Hybrid working We're recruiting for a growing multi-site business looking for a CRM & Analytics Specialist to take ownership of the day-to-day performance of its in-house CRM platform. This is a 70% CRM / 30% analytics role, working alongside experienced CRM and data specialists. You'll support users across a national store network, troubleshoot issues, improve workflows and help turn customer and sales data into useful commercial insight. What you'll be doing Support and maintain an in-house CRM platform Troubleshoot bugs, system issues and user queries Become a key point of contact for teams across multiple locations Improve CRM workflows, forms and customer enquiry processes Support integrations, upgrades, testing and data migrations Write and run SQL queries Monitor and improve data quality Support reporting across sales, marketing and operations Build and maintain dashboards using Power BI or Tableau Analyse enquiry, conversion, customer and revenue performance Work closely with CRM, data, commercial and operational teams What we're looking for You'll need strong hands-on CRM experience and the confidence to take ownership when something isn't working. Ideally you'll have: 3+ years' CRM administration / systems experience Good SQL knowledge, ideally able to build queries from scratch Experience supporting sales, customer or enquiry-based CRM systems Strong Excel and reporting skills Experience with Power BI, Tableau or similar Confidence troubleshooting system issues Excellent communication skills with non-technical users A calm, positive approach when working under pressure Experience within retail, retail sales, self-storage, property, leisure or another multi-site customer business would be particularly relevant. Knowledge of PHP, IIS, APIs or SQL Server would be useful, but isn't the main focus of the role. Why apply? You'll join a collaborative team with experienced CRM and data specialists around you, while gradually taking more ownership as your knowledge develops. It's a great opportunity for someone who enjoys the mix of systems, problem-solving, data and commercial performance and wants to become a key CRM specialist within a growing business. Salary: Up to £50,000 + benefits Location: Central London Working pattern: Full-time, 4 days per week in the office BBBH37186