CRM Manager

Station Group International Limited

ScreenedHybridContract

London, City of London

Posted 2 days ago

About the role

We are partnered with a leading higher education institution looking for an experienced CRM Manager to drive their student recruitment and engagement campaigns.

Make your application after reading the following skill and qualification requirements for this position.
Location: London / Hybrid- 3 Days onsite a week
Type: Contract (Inside IR35) - Up to 4 months
Core Stack: Salesforce Marketing Cloud (Email Studio, Journey Builder, Content Builder, Automation Studio), Sales Cloud, Twilio

Key Responsibilities

CRM Strategy & Roadmap: Own the strategic direction, governance, and continuous optimisation of CRM communications across the student recruitment lifecycle.

Campaign Execution: Design and deliver multi-channel campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and SMS via Twilio.

Stakeholder & SME Engagement: Act as the CRM subject matter expert, partnering with marketing, recruitment, and academic teams to shape requirements and best practices.

Data & Performance Analytics: Oversee audience segmentation, data analysis, A/B testing, and campaign performance reporting to drive continuous improvements.

Operating Model & Automation: Implement a scalable CRM operating model by increasing automation and reducing manual campaign execution.

Essential Requirements

Salesforce Expertise: Proven hands-on experience and certification(s) in Salesforce Marketing Cloud and Sales Cloud.

Strategy & Journey Mapping: Strong experience defining and evolving CRM strategies, customer journeys, and automated workflows to improve conversion.

Data & Insight Focus: Demonstrable ability to work with large data volumes, derive actionable insights, and evaluate campaign performance.

Stakeholder Management: Excellent communication and influencing skills, with the ability to challenge requirements constructively and manage cross-functional projects.

Desirable Skills

Experience within the higher education sector or understanding of the student recruitment cycle.

Postgraduate or professional marketing qualifications (such as CIM). xwzovoh

Note: Candidates must have full permanent right to work in the UK and be available for an Inside IR35 assignment.

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