Regional Sales Manager UK & IRE

Head of Sales / Regional Sales Manager – UK & Ireland 📍 UK Wide | Full-Time We are working with a market-leading manufacturer specialising in innovative solutions designed for healthcare and custodial environments. With strong global growth across EMEA, North America, and Asia-Pacific, the business is continuing to invest in its UK sales function and is now seeking a senior sales leader to drive performance and expansion across the UK & Ireland. The Role This is a hands-on leadership position, responsible for leading, developing, and motivating a team of Project Consultants to deliver revenue growth, strengthen strategic relationships, and build a high-performing sales culture. You’ll play a key role in shaping regional strategy while remaining close to the field—coaching, supporting, and driving performance across the team. Key Responsibilities Leadership & Team Development * Lead, coach, and develop a team of sales professionals * Create a culture of accountability, performance, and continuous improvement * Conduct regular performance reviews and set clear targets and development plans * Support recruitment, onboarding, and succession planning Field Leadership & Coaching * Spend time in the field supporting customer engagement and deal progression * Provide live coaching on sales approach, negotiation, and closing strategies * Identify capability gaps and implement development plans Sales Performance & Pipeline Management * Deliver regional revenue and growth targets * Monitor pipeline, activity levels, and conversion performance * Ensure strong CRM discipline and accurate forecasting * Analyse trends and implement corrective actions Strategic Account Development * Lead growth across key strategic and enterprise accounts * Build senior-level relationships with customers * Support team members in identifying and developing opportunities Major Opportunities * Oversee high-value and complex sales opportunities * Lead commercial strategy, negotiations, and presentations * Coordinate internal stakeholders to secure successful outcomes Regional Planning * Develop and execute the regional sales strategy * Lead planning sessions and quarterly business reviews * Maintain strong market awareness and competitor insight What We’re Looking For Proven experience leading and developing a B2B sales team Strong track record of delivering against revenue targets Experience managing strategic accounts and complex sales cycles Commercially aware with excellent negotiation skills Strong leadership presence with a coaching mindset Analytical approach to sales performance and forecasting Ability to influence stakeholders at all levels Personal Attributes Results-driven and highly accountable Strong communicator and relationship builder Customer-focused and commercially astute Proactive, organised, and resilient Comfortable operating in a fast-paced, growth environment What Success Looks Like Building a high-performing, engaged sales team Consistently delivering revenue and growth targets Strengthening key customer relationships Improving pipeline quality and conversion Embedding a strong sales culture across the region 📩 For a confidential discussion, please contact SFR Recruitment Solutions Construction Recruitment Consultancy, dealing exclusively with Construction Jobs, Construction Vacancies and Specification Positions within: Door, window, Hardware, Ironmongery, Locks, Fenestration, Hinges, Architectural, Interior Products, Access Control, Fire, Security, Building Products, Fixing, Fasteners, Construction