Creative Strategist

Paid Social Creative Strategist

Salary £40-50k DOE

Manchester City Centre – Hybrid

Forward Role are working with a fast-growing beauty retail business to find a Creative Strategist to own and drive their performance creative strategy across Meta and TikTok paid ads - someone who can turn customer insight and performance data into creative that genuinely scales.

This is a deliberately niche brief, and that's by design. My client isn't looking for a content person or a creative who follows trends and produces nice-looking assets. They need someone who sits at the intersection of creative, performance marketing, data and consumer psychology - someone who understands direct-response creative and consumer behaviour, is comfortable living in the numbers, and can make strategic creative decisions because of what the data tells them, not instead of it.

This is a genuinely key hire for them, one at the heart of some ambitious growth plans over coming years – if you're interested in taking your career to the next step in a rapidly growing, genuinely exciting eCommerce brand then this might be the role for you…

Key Responsibilities

• Own the creative strategy and testing roadmap across Meta and TikTok ads
• Analyse performance data to understand why creatives are winning or losing - hooks, angles, formats, messaging, offers, CTAs an...