Account Manager

Retail PR Job Description 

Account Manager 

Retail PR is a specialist consumer PR agency whose clients include Cartwright & Butler, Cricut, Wonderbly, Maped Helix and Yoto Player. Retail PR also retains the PR contract for The Big Christmas Press Show and London’s Toy Fair.  The successful candidate will be an A-Player, self-starter, motivated to proactively generate press coverage, ideally with 3-4 years consumer agency experience. 

Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity

The candidate must be happy to work as part of a small team of a high growth business. This opportunity is perfect for a candidate that wants to flourish in an entrepreneurial agency with significant growth potential.

We want to attract the best talent in the industry and are offering some of the best salaries and bonus schemes to ensure the team is remunerated in the best way. 

Please see our website include:

• Previous PR agency experience working with consumer clients, demonstrating solid UK consumer press office experience
• Experience in Consumer PR with an excellent understanding and book of contacts that they can bring with them and inspire the team
• Excellent press release writing skills and attention to detail, able to edit and sign off junior team members work to reflect client requirements.
• Proactively pitching media opportunities for clients
• Develop and nurture strong media and industry contacts to secure regular pieces of coverage in national publications
• Leveraging content and partnership opportunities 
• Managing campaign activities including virtual events, media events, social media planning, influencer activations, sending media mailers and samples 
• Creating targeted media lists, inviting journalists & influencers to events and managing RSVPs
• You will ideally have a cross-discipline PR and social experience, having the ability to engage in the social aspect of the campaigns you produce
• Monitoring media including newspapers, magazines, broadcast, online & social channels for client opportunities and to keep abreast of competitor news
• Sourcing targeted data using Diary Directory, Roxhill and Readly and reviewing and updating  gift guide and shopping page writers
• Updating journalist & influencer database and keeping up to date with who is moving where and what freelancers are working on 
• Excellent presentation skills that allow ideas to come to life for clients in a creative and balanced way
• Pitching for new business opportunities, including pitch research, written and in person presentations 
• Deliver internal and external documents with a keen attention xwzovoh to detail
• Work closely with the wider team & put forward new ideas
• Admin support to the wider business including research and meeting minutes 
• Following and updating company processes
• Managing coverage clippings for clients and supporting senior team members with in depth reporting
• Experience with key PR software including Onclusive, Readly, Roxhill, Cision, Releasd, NLA

Desired Skills & Expertise

• 3-4 years consumer agency experience 
• Degree level education
• Proficient written skills
• Punctuality, timekeeping a priority 
• Positive, can-do attitude
• Competent communicating face to face
• Excellent organisation and time management skills 
• Competent with technology, Excel and spreadsheet management
• Excellent attention to detail and grammatical skills