Digital Marketing Specialist

As the Digital Marketing Specialist you will be an essential contributor to the growth of the Leafletdrop E-commerce platform. We’re looking for a well-rounded, hands-on marketing professional who enjoys creating purposeful content for lead generation and is skilled at interpreting data to evaluate performance. Why Leafletdrop (part of Whistl)? From our origins in the postal sector, Whistl has grown and diversified to become the UK's leading logistics specialist in fulfilment, mail, and parcels. Leafletdrop is the e-commerce division of the group, giving access to mail as a marketing channel to thousands of businesses across the UK every year through a state of the art self-service platform. Market leader in its space, Leafletdrop acts as a tech startup, while leveraging the benefits that a strong parent company like Whistl can offer. About the RoleWhat You’ll Be Doing Campaigns & Content Own and deliver the email marketing strategy (inbound & outbound), including campaign planning, copywriting, design, and execution. Achieve this by creating engaging, high-converting content across email, social media, landing pages, and website Digital Growth & Optimisation Drive Conversion Rate Optimisation (CRO) across the website and e-commerce platform and support SEO and GEO strategies, including content creation and updates to improve search performance, whilst using SEO best practices. Social & Brand Presence Grow and manage our social media channels, leveraging AI tools to enhance content creation and scale output. Performance & Reporting Monitor and report on campaign performance using tools such as HubSpot and use insights and data to improve campaign effectiveness. Collaboration & Lead Generation Drive positive customer reviews and engage with our sales team to regularly generate new testimonials to turn into content for the website and social channels. Manage marketing data lists using tools such as ZoomInfo Requirements What do you need to bring We would like you to be well organised and have a creative marketing mind, together with the following skillset: • email marketing experience • digital content creation: blogs, images (i.e. Canva), videos Experience in managing corporate social accounts • knowledge of SEO principles and a proven ability to create optimised content driven by data-led creativity. Even better if you can bring a background in e-commerce and B2B marketing, proficient in using AI for content creation across multiple formats, and experienced with tools such as HubSpot, Concrete5 CMS, and a basic knowledge of html