MarTech & Web Analytics Specialist iGaming

Our client is seeking a detail-oriented MarTech & Web Analytics Specialist with strong hands-on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement .

If you think you are the right match for the following opportunity, apply after reading the complete description.
This hybrid London-based role sits at the intersection of marketing, analytics, and engineering, ensuring accurate, scalable, and compliant tracking across web, mobile, landing pages, campaigns, and international markets.
About the Role Our client, a leading organisation within the iGaming and online entertainment industry , is looking for a MarTech & Web Analytics Specialist to join their growing marketing team.
This role is ideal for a technically minded marketing professional with strong experience in web analytics, tag management, digital tracking, Google Tag Manager, Google Analytics, consent management platforms, and campaign measurement .
The successful candidate will be responsible for managing and maintaining digital marketing tracking across web and mobile properties, ensuring data accuracy, supporting marketing performance measurement, and helping teams make informed decisions through reliable tracking implementation.
Reporting into the Senior Marketing Analyst, you will act as a key liaison between marketing, analytics, product, engineering, and external technical teams. You will help ensure tracking requirements are clearly understood, correctly implemented, thoroughly tested, and accurately validated.
This is a hands-on role suited to someone who is proactive, detail-oriented, technically confident, and comfortable working across both technical and non-technical teams.
?Key Responsibilities
Tracking and Tag Management
As the MarTech & Web Analytics Specialist , you will be responsible for:
Owning and managing Google Tag Manager across active brands, countries, and markets

Managing and maintaining the companys Consent Management Platform

Managing and maintaining Google Analytics properties across web and app environments

Implementing and maintaining conversion tracking, event tracking, marketing pixels, and third-party tags

Ensuring accurate tracking and measurement reliability across platforms such as Google Ads, Floodlights, Meta Pixel, AppsFlyer , SDKs, and app campaigns

Ensuring tracking implementations remain compliant with GDPR, consent management requirements, and evolving privacy standards

Maintaining a structured, scalable, and reliable data layer

Monitoring tracking performance and proactively identifying issues or inconsistencies

Tracking Maintenance and Troubleshooting You will also be responsible for:
Acting as the main point of contact for tracking-related issues

Investigating and resolving discrepancies in conversion data

Debugging tracking across landing pages, multi-step funnels, and cross-domain journeys

Supporting and maintaining server-side tracking implementations, including S2S, CAPI, and Reporting APIs

Performing regular audits of GTM containers, tags, triggers, variables, and data consistency across multiple platforms

Reducing reliance on external engineering teams by independently resolving tracking issues where possible

Front-End Development Support This role will also support campaign and landing page delivery by:
Building, updating, and maintaining marketing landing pages through CMS platforms

Supporting landing pages for channels such as PPC, Paid Social, and performance marketing

Implementing tracking requirements directly into front-end code where required

Ensuring pages are responsive, performant, and technically sound

Supporting rapid deployment of campaign-related updates without unnecessary delays

Cross-Team Collaboration You will work closely with internal and external teams, including:
Performance marketing teams

Business analytics teams

Product and engineering teams

External technical teams

Marketing stakeholders

Key collaboration responsibilities include:
Acting as a bridge between marketing and technical teams

Translating business requirements into clear technical specifications

Validating and QA testing implementations delivered by external teams

Challenging and verifying technical implementation where required

Supporting teams with clear communication around tracking, tagging, and analytics requirements

Documentation and Best Practice You will support scalability and consistency by:
Maintaining documentation for GTM structure, tagging frameworks, and tracking setups across multiple markets

Establishing and enforcing best practices for tracking implementation

Supporting consistency across all web properties

Maintaining documentation to support audit readiness, quality control, and future scalability

?What We Are Looking For
The successful candidate will have:
Strong hands-on experience with Google Tag Manager

Experience working with Consent Management Platforms

Experience building and maintaining Google Analytics

A solid understanding of event tracking, conversion tracking, and data layer structures

Experience debugging tracking issues across web and mobile environments

Experience working with marketing and analytics teams

The ability to independently troubleshoot and resolve technical issues

Familiarity with cross-domain tracking

Exposure to app tracking concepts such as Firebase or similar platforms

Experience in performance-driven industries such as gaming, betting, ecommerce, or digital marketing

Strong attention to detail and a highly organised approach

A proactive, solution-focused mindset

Strong ownership, accountability, and the ability to challenge implementation when needed

Confidence working across both technical and non-technical teams

? Advantageous Skills
The following would be considered an advantage:
Front-end development skills in HTML, CSS, and JavaScript

Creative or design capabilities

Experience supporting landing page development

Experience with server-side tracking, CAPI, S2S, or Reporting APIs

Experience working in the iGaming, betting, online casino, or ecommerce sector

Experience managing tracking across multiple countries, markets, or brands

Experience with app tracking, SDKs, AppsFlyer, Firebase, or similar platforms

? xwzovoh Personal Attributes
The ideal candidate will be:
Detail-oriented, diligent, and highly organised

Motivated, curious, and eager to learn

Comfortable working in an international and multi-market environment

Confident communicating with, challenging, and influencing stakeholders

Proactive and solution-focused

Accountable, reliable, and able to take ownership of key tracking responsibilities

Comfortable working across technical and non-technical teams

Able to validate, question, and improve tracking implementations where needed

? Whats on Offer
The successful candidate will benefit from:
24 days of annual leave, with additional days awarded after 3 years of service

Hybrid working model 3 days in the office and 2 days working from home

Competitive salary plus annual bonus, eligible after completing probation

Private healthcare and life insurance upon successful completion of probation

Participation in the company pension scheme

Exciting company activities, including monthly lunches, corporate gatherings, and other team events

Opportunity to advance professionally within one of the worlds largest iGaming organisations

A fast-paced, collaborative, international working environment