Head of Events Marketing – International B2B Events – London

Head of Events Marketing – International B2B Events – London*You must have 5+ years of B2B Events marketing experience to be considered for interview*Location: Central London (Hybrid – 3 days per week in office)Salary: Up to 70,000 + 20% bonus + strong benefits packageWhy This Role?Join a market-leading B2B conferences powerhouse and take the reins of a global portfolio of high-value international events. This isn’t just another marketing role – it’s your chance to shape world-class campaigns, lead a talented team, and make your mark on a global stage.What You’ll Be DoingAs a Head of Events Marketing, you’ll be the driving force behind delegate acquisition and event success. Working closely with the Global Marketing Director, you’ll lead a small team to craft and execute integrated campaigns that fill rooms and create buzz.Your mission:Drive ResultsOwn delegate registration and attendance across 3 large B2B conferences / eventsDesign and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships) that convertImplement SEO and conversion rate optimization for event websitesDevelop smart, data-driven pricing strategies that maximise revenueManage & MentorManage event marketing budgets for maximum ROIPartner with events teams to create winning marketing strategiesDeliver insightful monthly performance reports to stakeholdersBe the ExpertMonitor competitor activity and spot opportunitiesOwn copywriting and proofing for all external marketing materialsStandardize measurement frameworks and track essential KPIsImplement best practices and structured analytics across campaignsWho You AreEssential Experience:5+ years in B2B events marketing – conferences are your bread and butterTeam leadership – you’ve managed and mentored junior team membersCampaign mastery – proven track record of successful multi-channel campaignsCommercial acumen – you align marketing strategy with sales objectives and revenue goalsData-driven mindset – you turn analytics into actionable insightsTechnical Skills:Confident with marketing technology: HubSpot, Salesforce, Sprinkler, LinkedIn, TwitterComfortable with CMS systems, Canva, basic Photoshop, HTMLStrong working knowledge of Excel and Google AnalyticsExperience testing, measuring, and optimising channels for ROIYour Approach:Confident decision-maker who assesses opportunities and risks effectivelyStrong communicator who can articulate metrics, challenges, and winsCurious learner eager to expand knowledge in marketing and the industries you serveExcellent at managing multiple priorities and keeping stakeholders informedWho You’ll Work WithYou’ll collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.What’s in it for you?Competitive salary with 20% performance bonus5 weeks’ annual leave (because balance matters)Health insurance, life insurance & excellent pension schemeShare options – invest in your futureSeason ticket loan & more perksInternational travel to premiere industry eventsClear career progression within a multinational brandReady to Make Your Move?If you’re a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organization where your expertise will be valued and your career can flourish.Please note: Due to application volumes, if you haven’t heard from us within 14 days, your application has not been successful on this occasion. Visit www.marketing-talent.co.uk for future opportunities.Keywords: B2B events marketing, conferences, technology sector, health sector, team leadership, campaign management, Hubspot, Salesforce, analytics, digital marketing, London, hybrid working