About the role
Digital Director - Wellness
Location - Lancashire
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Pension scheme.
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Private healthcare.
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Annual company performance-based bonus.
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25 days' holiday plus bank holidays.
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Company events and team activities.
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Employee discount on company products.
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Free on-site gym.
Our client is a fast-growing, science-driven wellness and performance brand with an exceptionally engaged community at its heart.
The Role:
As Digital Director, you'll own the digital strategy and performance of the business across three core pillars: Growth & Acquisition, Retention & CRM, and Ecommerce & Conversion.
You'll lead the channel specialists responsible for each area, ensuring they have clear targets, effective processes and the resources required to perform.
Key Responsibilities:
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Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.
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Translate the broader marketing and brand strategy into a clear digital growth plan.
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Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.
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