Director of Sales

Director of Sales – Luxury Hospitality & Events

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Salary: £60,000 - £65,000+ Comms
Location: Hertfordshire

I'm looking for a commercially savvy, hands-on sales leader who's ready to shape the future of one of the UK's most inspiring destinations for corporate events, conferences, and premium golf experiences. If you're passionate about driving results, nurturing relationships, and turning opportunities into unforgettable experiences — this might be your next big win.
Role
Design and deliver a bold, data-led sales strategy across corporate, MICE, residential conferences, incentives, and luxury leisure/ Sports experiences.
Identify target markets, balance the annual pipeline, and lead with value-driven selling to protect rate integrity and brand strength.
Champion smart growth and profitability — no heavy discounting, just brilliant selling.
Generate and convert new business through proactive outreach, networking, and exceptional relationship-building.
Build a portfolio of high-value clients and long-term partnerships, especially across MICE and corporate golf.
Represent the brand with confidence and polish at client meetings, events, and industry forums.
Own the full sales cycle from enquiry to handover, ensuring speed, precision, and commercial edge at every step.
Craft persuasive, premium proposals that stand out and convert at pace.
Lead negotiations with flair and strategic judgment, securing profitable deals and rave-worthy relationships.
Inspire, coach, and empower a proactive sales team with clear expectations, structure, and accountability.
Implement smart KPIs and regular performance rhythms to drive results and celebrate wins.
Build a high-performing team that sells with confidence and delivers with pride.
Keep forecasts sharp, pipelines clear, and leadership fully confident in the numbers.
Embed best-in-class CRM discipline — one source of truth, always.
Deliver insightful performance reports that highlight trends, challenges, and opportunities.
Work hand in hand with Operations to ensure flawless event delivery that lives up to every promise made.
Collaborate with golf operations and marketing to create outstanding corporate and incentive offerings.
Champion a culture where guest experience, teamwork, and attention to detail drive repeat and referral business.
About You
A proven senior sales leader with experience in luxury hotels, resorts, or destination venues.
Expert at driving MICE and bedroom-led conference revenue.
Energetic, target-driven, and hungry to build relationships that last.
Commercially sharp — you sell on value, not discount.
A confident communicator who can engage senior corporate decision-makers with ease. xwzovoh
A natural team leader with high standards and a collaborative mindset.
If you're ready to lead from the front, drive growth with creativity and precision, and make your mark in a venue where every day is different — I would love to meet you! Contact