Head of Social Media

About The RoleTeam – Brand and Marketing Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. Happy to consider Contracting workWe are happy to discuss flexible working! Top 3 skills needed for this role:Proven leadership of a B2B and B2C social media function, driving brand awareness, engagement and commercial outcomes Strong experience integrating paid, organic, thought leadership and employee advocacy into a high-performing content ecosystemExpertise leveraging AI, analytics and audience data to optimise content performance, improve discoverability and inform strategic decision makingWhat this role is all about: As Head of Social Media, you'll lead Vitality's global social strategy, sharing who Vitality is, what we do and what we care about in a way that engages and inspires external audiences. You will turn our brand, ideas, partnerships and products, into stories and content that performs across B2C and B2B audiences. You'll lead organic but bring it together with paid social, to help shape how we're found and understood across social, search and AI ecosystems. With a focus on impact, insight and innovation, you’ll help more people find and experience Vitality, strengthening our role in culture and conversation while delivering measurable commercial results. Key Actions Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets Build an integrated, always-on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel Translate complex ideas, partnerships and product narratives into bold, high-performing social-first content that drives engagement and brand connection Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes Be highly creative, able to take what appears uninspiring and turn it into inspiring content   Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business Shape how Vitality is discovered across social, search and emerging LLM ecosystems, ensuring content is optimised for visibility, relevance and impact Act as the organisation’s social media expert, advising stakeholders, spotting opportunities and strengthening how Vitality shows up in culture and conversation Build and lead a high-performing team, fostering a culture of accountability, creativity and continuous improvement Own the social media operating model, defining governance, processes and best practice to enable consistent, high-quality delivery across markets Influence senior stakeholders and leaders across the business, embedding social media as a core driver of brand, growth and customer engagement What do you need to thrive? Proven experience leading high-performing social media teams within complex B2B and/or B2C environments Track record of delivering social strategies that drive brand growth, engagement and commercial impact Deep expertise across LinkedIn, X, Meta, YouTube and emerging platforms, with a strong understanding of B2B and B2C audience behaviours and content strategies Experience building executive thought leadership, employee advocacy and industry influence programmes Demonstrated ability to leverage AI tools and technologies to improve marketing effectiveness, content performance and operational efficiency Strong understanding of social analytics, marketing measurement, attribution and performance reporting Strong understanding of discoverability across social, search and emerging  AI and LLM ecosystems Ability to turn complex ideas and data into simple, compelling, high-performing content Data-led mindset, using analytics and insight to optimise performance and inform strategy Creativity and the ability to tell stories in an imaginative and engaging way  Exceptional stakeholder management skills, with credibility influencing senior leaders and cross-functional teams Experience building and leading high-performing teams in fast-paced, evolving environments So, what’s in it for you?Bonus Schemes – A bonus that regularly rewards you for your performanceA pension of up to 12%– We will match your contributions up to 6% of your salaryOur award-winning Vitality health insurance – With its own set of rewards and benefitsLife Assurance – Four times annual salaryThese are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!If you are successful in your application and join us at Vitality, this is our promise to you, we will:Help you to be the healthiest you’ve ever beenCreate an environment that embraces you as you are and enables you to be your best selfGive you flexibility on how, where and when you workHelp you advance your career by playing you to your strengthsGive you a voice to help our business grow and make Vitality a great place to beGive you the space to try, fail and learnProvide a healthy balance of challenge and supportRecognise and reward you with a competitive salary and amazing benefitsBe there for you when you need usProvide opportunities for you to be a force for good in societyWe commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.About YouAbout UsWe’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.Unable to show this video due to your cookie preferencesDiversity & InclusionAt Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives. Vitality’s approach to sustainabilityVitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-HybridIf we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.All LocationsLondonAll Locations is a required fieldAdvertising SalaryCompetitive + Bonus + BenefitsContract TypePermanentFunctionMarketing & PRExternal Advertising End DateClosing Date:26 Sep 2026