SEO & GEO Experience Lead — Shape Digital Journeys
About the role
NatWest Group in the United Kingdom seeks an SEO and GEO Experience Manager to drive customer-focused search initiatives across the bank’s digital estate. The role emphasizes AI-enabled and generative experiences to optimise content and customer journeys.
You will analyse SEO/GEO performance, shape content strategy, and collaborate with multiple teams to deliver measurable growth in site traffic and customer acquisition.
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