Vice President of Strategic Marketing

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®. DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real‑world diagnostic testing data from a global network of laboratories.

The Vice President of Strategic Marketing owns the Strategic Marketing pillar at Diaceutics, spanning Insight, Brand & Proposition, and Product Marketing. The role defines where Diaceutics competes and how it wins, shaping market direction, segmentation and prioritisation, brand and category positioning, and the product marketing and go‑to‑market frameworks that translate the proposition into commercial outcomes.

What You Will Be Doing

Operating Model Leadership

• Own and continuously evolve the Strategic Marketing operating model in alignment with CMPO direction and executive priorities.
• Define roles, capabilities, and accountabilities across Insight, Brand & Proposition, and Product Marketing.
• Build organisational capability, succession depth, and future readiness across the Strategic Marketing team.

Market Insight & Segmentation

• Lead market understanding, segmentation, and prioritisation, with the Insight & Intelligence Manager acting as the operational engine.
• Own competitive intelligence, ensuring clear articulation of differentiation and strategic advantage.
• Lead market sizing and TAM expansion analysis to inform strategic prioritisation and investment decisions.
• Direct primary research design and customer insight methodologies that underpin strategic decision‑making.
• Translate insights into clear, actionable guidance for Corporate Strategy, Product, Growth Marketing, Sales Enablement, and the Executive Leadership Team.

Brand & Category Leadership

• Define, own, and evolve the company’s brand positioning, ensuring clarity, consistency, and differentiation across all touchpoints.
• Establish and maintain a compelling brand narrative aligned with corporate strategy, growth ambitions, and long‑term value creation (including AdoptionOS category strategy).
• Act as the senior steward of brand standards, messaging frameworks, and value propositions across products, segments, and regions.
• Ensure messaging clearly communicates business value, customer outcomes, and differentiation, aligned to ARR and product‑led growth objectives.
• Lead a thought‑leadership strategy that strengthens brand authority and category credibility, in partnership with internal experts and industry stakeholders.

Product Marketing & Go‑to‑Market

• Define and drive the product marketing strategy in close partnership with the Product organisation.
• Establish and govern go‑to‑market frameworks, solution positioning, and value narratives that drive adoption, expansion, and lifetime value.
• Shape the end‑to‑end product marketing approach across launches and the product lifecycle, translating the roadmap into cohesive, insight‑led narratives.
• Provide input to pricing strategy from a value‑based positioning and price‑perception perspective (with final decision rights held by Product).
• Enable the Product Marketing team to deliver effective launches, field enablement, and sales collateral anchored in clear positioning.

Cross‑Functional Partnership & Decision Rights

• As a member of the Extended Leadership Team (ELT), bridge strategy and execution, reducing silos and driving operational excellence.
• Act as the final approver of positioning, messaging frameworks, and category strategy.
• Hold joint accountability with VP Growth Marketing for pipeline performance and revenue contribution.
• Share ownership with Product function for market insight, proposition development, and GTM readiness.
• Partner with sales leadership on proposition validation, enablement strategy, and GTM architecture (Tier 1 / 2 / 3).
• Co‑own customer value amplification with VP Growth Marketing, including narrative governance and advocacy positioning.

Cadence & Reporting

• Own the insight calendar, aligned to the QGSR cycle.
• Deliver clear and timely reporting on Strategic Marketing performance to the Executive Committee.
• Define leading indicators (e.g., brand authority, segment penetration) and lagging indicators (e.g., pipeline and revenue contribution).

Senior Leadership

• Build, lead, and develop a team of People Leaders and professionals across the Strategic Marketing team.
• Exemplify the One Diaceutics Leadership behaviours as a senior leader.
• Act as a trusted advisor and execution partner to the CMPO.
• Build strong, trusted relationships across the executive leadership team.
• Provide constructive challenge to senior stakeholders, using evidence‑based recommendations to influence priorities and decision‑making.

Measures of Success

Brand & Category Leadership

• Brand authority signals (analyst recognition, share of voice in priority categories)
• Inbound lead share from ICP segments
• Adoption OS category narrative adoption (sales, partner, industry voice)
• Employee confidence in the narrative (internal pulse measure)

Market Insight & Segmentation

• Adoption of insight outputs into strategic decisions (campaigns, ABM tiering, product launches)
• Quality and timeliness of primary research outputs feeding QGSR
• Segmentation rigour applied to TAM expansion analysis

Product Marketing & GTM Effectiveness

• Product launch effectiveness (sales enablement readiness, sales cycle on new products, win rate on launched proposition)
• Product Marketing content adoption (BigTinCan metrics)
• Sales team confidence on positioning, messaging, and value articulation

Shared Marketing Accountability

• Joint pipeline and revenue measures (shared with VP Growth Marketing) including pipeline created, pipeline velocity, and win rate
• Contribution to Quarterly Growth System Review insights, decisions, and corrective actions
• Cross‑functional collaboration quality with Product, Sales and Client Success

People & Capability

• Team engagement and development
• Team capability and succession readiness
• Effectiveness of coaching and mentorship

Who We Are Looking For

You are a strong leader with extensive experience in strategic marketing, delivering measurable commercial impact as a senior leader, particularly in environments with a strong US client orientation. Successful candidates will operate, or have operated, in roles that shape key strategic decisions, involve budget control, and demonstrate significant executive team partnership. You will have responsibility for the performance of both direct and indirect reports in teams of senior professionals.

Skills And Competencies

• Proven track record: Extensive experience operating at senior level in brand, product marketing, and strategic marketing leadership within complex, scaling B2B organisations. Demonstrated success building and leading positioning, messaging, and GTM frameworks that translate into measurable commercial outcomes. Significant experience leading teams of leaders and professionals.
• Leadership capability: Led high‑performing teams, creating environments where people learn and grow, inspiring others to perform through coaching, feedback and transparent communication. Set ambitious goals and hold people to account for delivering results.
• Knowledge & expertise: Deep expertise across customer insight, segmentation, competitive intelligence, and market analysis, with ability to translate insight into clear narrative, prioritisation, and commercial impact. Experience in pharma, diagnostic, life sciences, or data‑led healthcare sectors. Familiarity with category‑creation strategy work (analogous to AdoptionOS) would be advantageous.
• Delivering with others: Excellent cross‑functional collaborator, with a strong understanding of and ability to influence the interdependencies that shape business competitiveness.
• Communication: Demonstrated excellent communication and presentation skills, engaging and influencing senior stakeholders, customers, partners, and internal teams.
• Agility: Proactive and positive approach to problem solving, making complex, high‑stakes decisions while supporting others to resolve complex issues using data, insight and sound judgement. Role‑model resilience and adaptability, comfortable managing through change in an environment of continuous improvement and ambiguity.

Life at Diaceutics

Culture is a powerful driver of Diaceutics’ success and growth. Our culture is an outcome of our ‘One Diaceutics’ Behaviors. These behaviors set out a promise and an expectation of what it means to work at – and with – Diaceutics. We exist because we Care Deeply about our patients and customers. To Be Bold, we pioneer, we innovate, and we think big. We take responsibility, and we are driven and determined to Make an Impact. We prioritize collective success and when we win, we Succeed Together. We are excited by change and driven by progress. We Don’t Stand Still.

We are a multi‑cultural, diverse team spanning 16 countries around the world. All of our employees work remotely or in a hybrid model, collaborating together as a global community. We hire smart, fun people who care about our mission and about each other.

• Training and development opportunities
• Remote, Virtual Working and Hybrid Working based on location to offices
• Flexible Working incl. Flex Day Program
• Share Incentive Plan
• Increase of Annual Leave with tenure
• Pension
• Healthcare (including Vision and Dental) and Additional Benefits
• Life Insurance
• Group Income Protection
• Enhanced Maternity and Sick Pay Provisions
• Robust Performance Management Framework and Individual Growth Plan
• Attractive Staff Referral Scheme
• Dedication to a positive working culture with regular health and wellbeing activities and an annual company get‑together

We are an equal opportunities employer and welcome applications from all suitably qualified persons.

Candidate Privacy Statement: https://www.diaceutics.com/privacy-statement