Paid Media Marketing Lead

REDCAT DIGITAL logo
REDCAT DIGITAL
ScreenedJust posted
London
£415/day
Posted 1 day ago
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About the role

Paid Media Marketing Lead (Contract)

London (4 days office / 1 day remote)

£415/day (Inside IR35)

3-month contract



Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.

We’re looking for an experienced Paid Media Marketing Lead to join a high-performing team based in London (4 days in-office, 1 day remote) on an initial 3-month contract with a major media outlet. This is a fantastic opportunity for a strategic, hands-on leader who can quickly make an impact in a fast-paced environment.


The Role

You’ll lead the development and execution of integrated marketing and communications strategies, ensuring alignment with broader business goals, revenue targets, and brand positioning.


Key Responsibilities

  • Own paid media strategy, ensuring optimal performance and strong relationships with platform partners (e.g. Google & Meta)
  • Provide clear leadership and direction across marketing and communications activity
  • Manage and develop a team of editors, including oversight of flagship content initiatives
  • Lead coaching and training to strengthen team capability and performance
  • Manage and optimise marketing budgets to drive efficiency and results
  • Oversee cross-channel strategy, including digital, CRM, and email marketing
  • Champion data-driven decision making, using insights to shape strategy and identify growth opportunities
  • Rebuild and optimise email marketing programmes, including segmentation and automation strategies
  • Establish operational excellence through clear processes and scalable ways of working
  • Act as a senior stakeholder partner, confidently communicating strategy and performance across leadership teams
  • Drive a high-performance, accountable team culture
  • Ensure marketing activity strengthens brand equity and delivers a consistent, high-quality customer experience
  • Collaborate with creative freelancers and agencies to maintain outstanding creative output


About You

  • Proven leadership xwzovoh experience in marketing and communications roles
  • Strong background in paid media and performance marketing
  • Experience managing budgets and delivering against revenue targets
  • Expertise in CRM, email marketing, and customer segmentation
  • Data-driven mindset with strong analytical capabilities
  • Excellent stakeholder management and communication skills
  • Ability to prioritise effectively and deliver results quickly
  • Experience working with cross-functional teams and external partners


If you’re immediately available (or available at short notice) and ready to make an impact in a high-profile media environment, please apply.

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