CRM Manager (App-Based)

CRM Manager (App-Based) (Hybrid) Location: Midlands (Hybrid) Salary: £40,000

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
- £45,000 (DOE) Benefits Benefits: Pension, Private Medical & Dental, Free Parking About the Role We're looking for a strategic and technically strong CRM Manager (App-Based) to take ownership of the end-to-end customer journey within a mobile-first environment.

This role requires hands-on experience with app-based CRM and lifecycle marketing
- this is essential.

You'll be responsible for shaping and optimising the full customer lifecycle within the app, from acquisition and onboarding through to engagement and long-term retention.

Using behavioural data, you'll deliver highly personalised, automated experiences across push, in-app messaging, and email.

This is a great opportunity for someone who thrives on using data to drive engagement, improve retention, and deliver measurable ROI.

Key Responsibilities Develop and execute a high-performing, app-focused CRM strategy aligned to business goals Build and optimise automated lifecycle campaigns across app channels (push, in-app, email) Own the in-app customer journey, improving onboarding, engagement, and retention flows Segment audiences using behavioural and transactional app data to deliver highly personalised communications Collaborate with product and data teams to optimise in-app experiences, offers, and conversion journeys Plan and execute A/B testing strategies to continuously improve campaign performance Monitor campaign performance, build reports, and translate insights into actionable improvements Manage multi-channel CRM campaigns with a strong focus on mobile-first engagement Work cross-functionally with internal teams and external partners to deliver seamless customer journeys Stay up to date with CRM trends, particularly within app-based engagement and lifecycle marketing Skills & Experience Minimum 3 years' experience in an app-based CRM or lifecycle marketing role (essential) Proven experience managing CRM xwzovoh within a mobile app environment Hands-on experience with CRM platforms such as Braze or Klaviyo (highly desirable) Strong understanding of push notifications, in-app messaging, and mobile engagement strategies Advanced analytical skills with experience in reporting, segmentation, and A/B testing Experience building customer segmentation and personalisation strategies using behavioural data Confident managing multi-channel campaigns in a fast-paced environment Excellent written communication skills and strong attention to detail Ability to manage multiple projects and meet deadlines Basic HTML knowledge is advantageous Apply now!