Marketing Project Executive

About us Founded in 2017, Wayve is the leading developer of Embodied AI technology. Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems.We value diversity, embrace new perspectives, and foster an inclusive work environment; The role Wayve is looking for its first Head of Marketing to define and lead the global marketing strategy for our AI Driver technology. This person will turn our company and commercial objectives into a clear market position, compelling product narratives and integrated programs that build trust in our technology and support adoption by automotive, technology and mobility partners.Reporting to the VP of Marketing Communications, the Head of Marketing will lead product marketing, brand strategy, partner co-marketing, digital marketing, the website, content, events and conferences. They will manage an initial team of approximately four spanning product marketing, digital, marketing operations, design and web, and work closely with the Head of Communications and leaders across Product, Commercial, Policy and Partnerships.Define Wayve's marketing strategy across AI Driver, Robotaxi, automotive/OEM and safety audiences, connecting business priorities to clear audiences, positioning, programs and measurable outcomes.Build trust in Wayve's technology through evidence-led content, demonstrations, customer stories and integrated campaigns.Establish Wayve's brand strategy and ensure it is applied consistently across campaigns, digital channels, experiences and partnerships.Lead partner co-marketing with automakers, mobility platforms and technology partners, creating shared narratives, launch plans and campaigns that advance both parties' objectives without losing Wayve's positioning.Own the digital marketing strategy, website and content engine, using data to improve reach, engagement and conversion.Set the strategy for conferences and experiential marketing, ensuring investment supports clear company and commercial objectives.Build integrated marketing plans with Communications while maintaining clear ownership: Marketing leads product, brand, digital, content, events and partner marketing; Communications leads corporate narrative, media relations, crisis communications and reputation management.Lead, coach and develop the marketing team, establishing clear priorities, ownership and decision rights while remaining accountable for delivery quality.Create transparent operating plans, budgets, KPIs and reporting that give leadership clear visibility into progress, risks and results.Work across Product, Commercial, Partnerships, Policy, Communications and regional teams to secure alignment and deliver cohesive programs.About you In order to set you up for success as a Head of Marketing at Wayve, we're looking for the following skills and experience. Essential Senior marketing leadership experience in a complex, trust-sensitive category such as autonomous technology, enterprise technology, AI, platform businesses or fintech.Strong product-marketing and narrative-strategy capability, with evidence of translating highly technical products for commercial partners and consumers.Demonstrated experience building a category and brand across integrated channels, ideally while operating with constrained budgets.A record of successful partner co-marketing with major global organizations while protecting a clear standalone brand position.Strong digital, website, content and integrated-campaign capability, supported by meaningful measurement.A collaborative, low-ego leadership style and the ability to work effectively alongside Communications and across senior technical and commercial stakeholders.Desirable Experience in autonomous vehicles, mobility, automotive technology or another platform or ingredient-brand business.Experience building a challenger brand against larger, better-funded competitors.Experience marketing across B2B, partner and consumer audiences internationally.Experience developing marketing organizations, operating models and teams during rapid growth.This is a full-time role based in our office in London. At Wayve, we want the best of all worlds, so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home. If you're passionate about self-driving cars and think you have what it takes to make a positive impact on the world, we encourage you to apply.If you require any accommodations or adjustments to participate fully in our interview process, please let us know.If you're passionate about self-driving cars and think you have what it takes to make a positive impact on the world, we encourage you to apply.At Wayve we're committed to creating a diverse, fair and respectful culture that is inclusive of everyone based on their unique skills and perspectives, and regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, veteran status, pregnancy or related condition (including breastfeeding) or any other basis as protected by applicable law. To learn more about what drives us, visit Values at Wayve For US candidates only, please visit E-Verify Notice and Participation and Right to WorkDISCLAIMER: We will not ask about marriage or pregnancy, care responsibilities or disabilities in any of our job adverts or interviews. However, we do look to capture information about care responsibilities, and disabilities among other diversity information as part of an optional DEI Monitoring form to help us identify areas of improvement in our hiring process and ensure that the process is inclusive and non-discriminatory.