General Manager

Overview

At Avery Healthcare, everything we do starts with the people who care for our residents. We champion you, support you, and celebrate you every step of the way. When you join us, you’re not just starting a job — you’re making a real difference. You’ll help shape meaningful moments for residents, with ongoing development opportunities, a supportive culture, and a team that feels like family. We’re seeking a warm, inspiring, and dedicated General Manager to join our award-winning team at Carrstone House Care Home in Downham Market. If you’re ready to lead with heart and help create exceptional experiences for residents and colleagues alike, we’d love to hear from you.

Main duties of the job

The General Manager leads a dynamic environment focused on delivering person-centred care. You’ll champion quality care based on best practices, drive recruitment and development to build a strong team, and act as a key contact for residents, families, and professionals. Responsibilities include managing staffing levels, providing inspirational leadership, and overseeing budgets to ensure efficient operations. The ideal candidate has four years of experience in a similar setting, a Level 5 qualification in Leadership and Management, strong leadership and communication skills, digital competency, and adaptability.

About us

Avery Healthcare is one of the UK’s leading providers of luxury elderly care, offering an environment where residents feel cherished and employees feel empowered. With over 100 homes across the UK, Avery is dedicated to creating meaningful lives together. The company fosters a supportive culture that values ongoing development and teamwork, making it a preferred choice for both residents and team members.

Job responsibilities

Package Description:

At Avery Healthcare, everything we do starts with the people who care for our residents. We know how much passion, effort, and heart our teams put into their work and we’re here to champion you, support you, and celebrate you every step of the way.

When you join us, you’re not just starting a job — you’re making a real difference. Every day, your compassion helps shape meaningful moments for our residents. In return, we’re committed to helping you grow, thrive, and feel truly valued. With ongoing development opportunities, a supportive culture, and a team that feels like family, you’ll find a workplace where you can be proud of the impact you make.

We’re now searching for a warm, inspiring, and dedicated General Manager to join our award-winning team at Carrstone House Care Home in Downham Market. If you’re ready to lead with heart and help create exceptional experiences for residents and colleagues alike, we’d love to hear from you.

ABOUT THE ROLE

As General Manager, you’ll be the driving force behind a vibrant, person-centred care environment. You’ll lead and motivate your team to deliver exceptional care, ensuring residents feel safe, supported, and truly at home while meeting regulatory standards and achieving key business goals.

Your responsibilities will include:

• Championing high-quality, person-centred care based on best practice
• Driving recruitment, retention, and development to build a strong, engaged team
• Acting as a key point of contact for residents, families, visitors, and external professionals
• Managing staffing levels to ensure safe, effective care at all times
• Providing inspiring leadership that empowers your team to be their best
• Overseeing budgets, stock, and resources to ensure efficient, cost-effective operations

ABOUT YOU

You’ll be someone who naturally lives our values — caring, supportive, honest, respectful, and accountable — and brings them into everything you do.

Our ideal candidate will:

• Have at least four years’ experience in a similar care environment
• Hold a Leadership and Management Level 5 qualification (or equivalent)
• Bring strong leadership and management skills
• Communicate clearly and confidently, both verbally and in writing
• Be IT competent and comfortable with digital systems
• Be adaptable, flexible, and ready to step in where needed

ABOUT AVERY

Avery isn’t just one of the UK’s leading providers of luxury elderly care — it’s a place where people genuinely love to work. We believe later life should be rich, fulfilling, and full of meaning, and we’re passionate about creating experiences that reflect that. With over 100 homes across the UK and a vision of “creating meaningful lives together,” we’re proud to offer an environment where residents feel cherished and employees feel empowered, supported, and appreciated. Join us to discover why Avery is the preferred choice for both residents and team members.

PLEASE NOTE

• A DBS Disclosure will be required (funded by Avery Healthcare)
• Proof of eligibility to work in the UK is essential
• This advert may close early depending on application volume and business needs

Person Specification

Qualifications

• The ideal candidate will have at least four years’ experience in a similar care environment and hold a Leadership and Management Level 5 qualification (or equivalent). Strong leadership and management skills, clear and confident communication abilities, IT competency, and adaptability are also required.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.

Depending on experience Salary expectations will be discussed at interview stage.