Head of Marketing - Luxe Division (12 Month FTC)
About the role
Head of Marketing - Luxe Division (12 Month FTC)
I am the HEAD OF MARKETING, responsible for building the brand's long‑term marketing strategy in the UKI and leading my team to orchestrate its end‑to‑end execution with the Trade Activation Team and key stakeholders, ensuring seamless delivery of campaigns. I am a storyteller and the voice of the brand DNA across the company. I develop and coach my team and provide mentorship for the marketing community. I am a key partner to my GM.
KEY RESPONSIBILITIES
Analysis & Diagnostic
- Guide my team to work closely with experts across the company (e.g. Category, RGM, Business Growth Partner, Retail & Education, Activation Team, CRM, CMI, Community Manager) and deep‑dive into business performance and customer data to draw insights.
- Have a finger on the pulse of competitor activities to identify best practices.
- Have a strong understanding of the advocacy landscape.
Strategy & Vision
- Inspire the team to think big and long‑term and rally everyone towards the team's common goals.
- Help the team define the marketing strategy, advocacy strategy, pricing position, customer targeting, and investment choices (in partnership with Finance) with the objective of driving brand growth through increased recruitment and loyalty.
- Build zone decks and presentations for senior stakeholders.
- Communicate the strategic vision through storytelling and presentations to internal and external stakeholders (e.g. Retail Drive, Collab Max, Conference, Drive Meetings).
- Support the team to translate the strategy into clear briefs for internal stakeholders and agencies (e.g. Media Managers Onefluence, VMs, A&I, activation).
- Act as guardian of the brand DNA and positioning.
- Champion diversity, equity, and inclusion across all communication touchpoints.
Execution
- Define investment strategy and provide budget envelopes for wider teams.
- Support the A&I team on MIM view forecasting and ROI analysis.
- Validate media briefs.
- Validate forecasting of launches.
- Validate guiding principles to activation teams for forecasting of GWP, samples, and coffrets.
- Work in partnership with DMI and Zone, communicate local needs, and co‑create future campaigns and launches.
WHO YOU ARE
- Strategic Architect: You have a proven track record of building long‑term marketing and advocacy strategies that drive recruitment and loyalty.
- Empathetic Leader: You are a coach at heart, dedicated to developing your team and serving as a mentor for the wider marketing community.
- Analytical Storyteller: You have a “finger on the pulse” of the market, using data‑driven insights to create presentations that inspire internal and external stakeholders.
- Executional Expert: You possess in‑depth knowledge of product launch excellence, forecasting, and budget management.
- DNA Guardian: You are the voice of the brand, ensuring consistency, executional excellence, and the promotion of DEI across all touchpoints.
WHAT WE OFFER
Our industry‑leading award‑winning benefits package shows how much we value our people. We offer a fair and competitive package to help you thrive.
Enjoy perks such as money‑saving offers, free mortgage advice, share options, and an enhanced pension plan. If you love our brands, you’ll get up to 60 % off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for everyone and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
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