Paid Media Executive

Paid Media Executive Employment Type: Full-time, Permanent Location: Office/Hybrid Salary: £35,000-£38,000 About the Role We are seeking a proactive and data-driven Paid Media Executive to support the execution, optimisation, and reporting of multi-channel paid media campaigns. Working closely with the Paid Media Manager, you will play a key role in driving customer acquisition, revenue growth, and product visibility across key digital platforms. This is a newly created role as part of an expanding in-house paid media function. It is ideal for someone with 2–3 years of hands-on performance marketing experience who thrives in a fast-paced environment, takes ownership of their work, and collaborates effectively across teams. Key Responsibilities Campaign Management Support the setup, execution, and optimisation of Paid Search and Paid Social campaigns, with a strong focus on Meta Ads Build, refine, and manage audience targeting strategies, bidding approaches, and campaign structures Conduct A/B testing across creative, audiences, and bidding strategies to improve performance Stay up to date with platform updates, industry trends, and best practices across Google, Meta, TikTok, and Pinterest Performance & Reporting Analyse campaign performance and deliver actionable insights to improve ROAS, CPA, and overall efficiency Use tools such as Meta Ads Manager, GA4, Looker Studio, and third-party attribution platforms to support decision-making Produce regular performance reports and communicate key findings to stakeholders Cross-Functional Collaboration Work closely with ecommerce and marketing teams to support campaign planning and execution Share insights and performance learnings to inform wider marketing strategy and activity About You 2–3 years’ experience in D2C or ecommerce performance marketing Hands-on experience managing paid media campaigns across Google Ads and Meta Ads Strong understanding of paid search and paid social fundamentals Confident using GA4, Looker Studio, and Google Sheets Data-driven with strong analytical and problem-solving skills Able to work independently while contributing effectively within a team Why Join Us? Join a collaborative and ambitious marketing team Opportunity to make a measurable impact on business growth Hybrid working model Ongoing professional development and training opportunities