Email Marketing Specialist

We're looking for a Klaviyo-focused email marketing specialist to take ownership of my clients email programme and turn it into a meaningful growth channel, for a scaling eCommerce Retail brand.

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What You'll Be Responsible:- Plan, build and execute weekly email campaigns Create engaging, on-brand content (promotions, launches, storytelling) Manage campaign scheduling and performance Build and optimise key flows: Welcome series Abandoned cart Post-purchase Winback / re-engagement Improve flow performance through testing and iteration Segment audiences based on behaviour, purchase history, and engagement Deliver targeted campaigns to improve conversion and repeat purchase rates Track key KPIs (open rate, click rate, conversion, revenue) Run A/B testing on subject lines, content, timing, and offers Provide clear, actionable insights on what's working Identify opportunities to increase repeat purchase and customer lifetime value Build systems that turn one-off customers into long-term brand advocates Essential experience:- Proven experience managing Klaviyo for eCommerce brands Strong understanding of Shopify customer lifecycle Demonstrable xwzovoh results (e.g.

revenue growth, flow optimisation, retention improvements) Comfortable working independently and taking ownership Highly Desirable:- Experience with Shopify content/blog ecosystem Strong email copywriting skills (conversion brand tone) Understanding of subscription or reorder-driven businesses Basic HTML/email design confidence