About the role
Senior Manager, All In Business Development (ACF72)
All In is a UK and Ireland access scheme for the arts and cultural sector, supporting theatres, museums, arts centres, galleries, festivals, concert halls, libraries, touring and producing companies to improve access for deaf, disabled and/or neurodivergent audiences.
Job Description
We are looking for a commercially minded, ambitious and values‑led Senior Manager for Business Development to lead the growth of paid All In subscriptions across the UK and Ireland. This is a distinctive opportunity to shape and deliver a sales strategy for a high‑profile access initiative with reach across five nations, working across publicly funded and commercial cultural organisations.
You will bring the confidence to build a strong sales pipeline, convert prospects into subscribers and create long‑term relationships with organisations that want to make their venues, programmes and services more welcoming and accessible. You will be equally passionate about removing barriers to access for disabled people.
Role Details
Reporting to the Director, Diversity, this is a newly created role where you will lead the business development activity that grows and sustains the All In subscription base. You will design and deliver a focused sales approach, identify target markets, develop compelling propositions for different customer segments and manage the journey from prospecting through to conversion and retention.
You will be part of the All In Management Team, working closely with colleagues, partners and stakeholders to ensure the scheme is commercially successful, operationally effective and trusted by the sector and its members. The role offers real scope to influence how All In grows, how it reaches new organisations and how it demonstrates value to subscribers and disabled members.
We are particularly interested in hearing from candidates with a strong track record in business development, sales, account management or income generation. You may have worked in the arts, cultural or heritage sector, the visitor economy, membership or subscription services, B2B sales, partnerships or another customer‑focused commercial environment.
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