Head of Brand Marketing

We are looking for a Head of Brand Marketing to lead our Brand Team. Although our offices are based in the North of England, we are open to considering UK wide based applications.

The Head of Brand Marketing is a key leadership role responsible for shaping and delivering Visualsoft's brand and go‑to‑market strategy, with a strong focus on events, digital engagement, the Shopify ecosystem, and the growth of our Unified Retail proposition.

You will play a central role in defining and threading Visualsoft's Unified Retail narrative across every touchpoint, ensuring our positioning, partnerships, retail innovation, and in‑store commerce capabilities are consistently communicated to the market. Working closely with commercial, partnerships, retail product and leadership teams, you will help bring together the story of connected commerce across e‑commerce, POS, retail operations and customer experience.

This is both a strategic and hands‑on leadership role, responsible for developing impactful campaigns, managing a busy events calendar and delivering compelling brand storytelling across all channels. The role requires someone who thrives in a fast‑paced environment, can confidently manage multiple priorities and is highly organised in delivering high‑quality marketing outputs that support brand growth, market positioning and commercial opportunity.

You will also act as the guardian of the Visualsoft brand, owning internal brand guidelines and ensuring a consistent and professional brand presence across all internal and external touchpoints. This includes oversight of branded assets such as presentations, templates, merchandise, email signatures, office branding and supporting materials used across the business.

You will lead a small marketing team and work closely with senior stakeholders across Sales, Partnerships, Product and Retail to drive brand awareness, pipeline growth and customer engagement. A key part of the role will be aligning and amplifying Visualsoft's Unified Retail go‑to‑market strategy, ensuring consistent messaging and impactful campaigns across e‑commerce, retail, Shopify and partner‑led initiatives.

So if you think you've got what it takes to join one of the UK's leading e‑commerce agencies, we'd love to hear from you.

Duties & Responsibilities

Strategic Leadership

• Develop and deliver a practical, commercially aligned brand marketing strategy
• Position Visualsoft as a leading Shopify and e‑commerce partner in the UK market
• Translate business priorities into clear marketing plans, campaigns and event activity
• Use data, market insight and industry trends to inform brand positioning and messaging
• Collaborate with senior leadership to define marketing priorities and KPIs
• Act as the guardian of Visualsoft's brand, owning internal brand guidelines and ensuring a consistent, professional brand presence across all internal and external touchpoints, including oversight of branded assets such as presentations, templates, merchandise, email signatures, office branding and wider supporting materials used across the business

Events And Brand Experience

• Own and deliver Visualsoft's end‑to‑end events strategy, including Sync—the largest retail event outside of London—as well as a broader programme of industry conferences, client and partner‑led events
• Manage a high volume events calendar, ensuring strong organisation, planning discipline and execution excellence
• Oversee end‑to‑end event delivery including logistics, suppliers, budgets and onsite coordination
• Ensure events generate commercial value through lead generation, partnerships and client engagement
• Work closely with Sales and Partnerships teams to maximise ROI and post‑event follow‑up
• Continuously evaluate event performance and improve future delivery

Digital Marketing & Campaign Delivery

• Support and oversee digital marketing activity across PPC, SEO, email, social media and content marketing
• Ensure alignment between digital campaigns and event activity to maximise impact
• Work within the Shopify and wider e‑commerce ecosystem to strengthen brand visibility and partnerships
• Deliver integrated campaigns that drive both awareness and lead generation
• Oversee content creation including case studies, blogs, webinars and thought leadership assets

Budget Management

• Manage the brand marketing and events budget with strong attention to detail and accountability
• Ensure efficient allocation of spend across campaigns, events and content production
• Track ROI and report on performance against agreed objectives
• Identify opportunities to improve efficiency and maximise return on investment

Stakeholder Management and Collaboration

• Work closely with internal teams including Sales, Partnerships and Client Services
• Manage external agencies, suppliers, venues and event partners
• Build strong relationships within the Shopify and broader e‑commerce ecosystem
• Represent Visualsoft at industry events and external engagements

Team Leadership & Line Management Responsibilities

• Lead and support a multidisciplinary marketing team
• Foster a collaborative, organised and high‑performing team culture
• Ensure clear prioritisation across multiple campaigns, events and digital activities
• Provide coaching, guidance and performance support to team members
• Support recruitment and onboarding within agreed budget parameters
• Ensure consistent use of processes, tools and brand standards across all outputs
• Supporting performance & development: Holding regular 1‑1s and formal reviews (probation, performance, development), setting and aligning goals with business objectives and ensuring everything is recorded in our HRIS, HiBob
• Coaching & feedback: Providing constructive feedback, recognition and guidance to encourage growth, high performance and continuous improvement
• Wellbeing & engagement: Actively managing team wellbeing, motivation and engagement, while addressing any performance issues fairly and consistently in line with company policy
• Values & culture: Driving collaboration, accountability and embedding Visualsoft's company values and ways of working across your team

Requirements

Essential

• Experience in a marketing leadership role (Head of Marketing, Senior Marketing Manager or equivalent)
• Strong background in events marketing and/or experiential marketing
• Experience in e‑commerce, SaaS or agency environments
• Exposure to B2B marketing in a digital or tech‑led business
• Proven ability to manage multiple campaigns and events simultaneously
• Strong understanding of digital marketing channels (PPC, SEO, email, social, content)
• Experience managing budgets and reporting on performance
• Experience leading or mentoring a team
• Comfortable operating in a fast‑paced, hands‑on environment

Desirable

• Experience within Shopify ecosystem
• Experience delivering large‑scale industry events, webinars or conferences
• Familiarity with marketing tools such as HubSpot, GA4, CRM platforms and automation tools

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays – yes, that's not a typo!
• Hybrid working
• Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
• Employee Assistance Programme – access to Vivup for mental health support, financial guidance and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog‑friendly
• A high‑performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there’s something for everyone!
• Free daily breakfast, fruit, hot and cold drinks and protein shakes
• Weekly free brunch and lunch
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• EV Car scheme
• Discounts across our brands
• Regular team social events
• Training & development

We champion our clients

We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.

We are one team

We believe in the power of collaboration – within our teams and with our clients. Together, there's nothing we can't achieve.

We create change

The future of e‑commerce is always evolving. Where others see uncertainty, we see an opportunity to lead.

We Care About What Matters

We are committed to making the world a little brighter and doing what's best for our people, our community and our planet.

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.