Head of Creator & Content

Head of Creator & Content

D2C Subscription Brand

UK, Remote

Salary £70k - £90k

Bonus + Equity

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

Ignite are delighted to be working with one of the fastest-growing D2C subscription challenger brands in the UK. The business has grown over 200% year-on-year, now turns over £20m+ annually, and has a clear plan to reach £100m by 2030.

The brand has nicknamed 2026 the "Year of the Brand" and is on a mission to unify paid and organic into one creator-led content engine, including spearheading the launch of TikTok Shop. If you're a performance-creative operator or a Senior Performance Creative Strategist who believes the future of marketing is creator-led, this is a rare opportunity to build that engine from the ground up.

The role:

This is not a Creative Director role, and it's not influencer marketing - it's about people and performance. You'll be a talent scout at heart: finding awesome creators, building a core inner circle who become true content partners, and running one engine that feeds paid ads and organic social alike.

You'll own creative strategy end-to-end: the angles, hooks, briefs and testing process - bringing the discipline of a good ad to everything the brand produces, organic included. You'll also build and lead the team around you, from creative strategists to creator partnership managers.

What skills do you need to have to be considered?

A proven track record of building a creator-led content engine that fed paid social, with results to back it up

A performance-creative background (creative strategist, performance creative, growth creative) - this could be the ideal next step for a Senior Creative Strategist ready to step up into a leadership role

Deep knowledge of what makes content convert and travel across Meta, TikTok and YouTube

A natural talent-spotter and people person - the kind of operator creators want to work with

Genuine passion for health, fitness or the outdoors, and a real feel for that world

Bonus points if you know your way around the Hudson Method - we'll ask!

In return for everything you can bring, the business can offer you :

Competitive basic salary (£70k - £90k, depending on experience)

Fully remote working, UK

Performance-based bonus and/or equity

AXA Healthcare scheme

Monthly wellbeing allowance

Personal Development & Learning allowance

What happens next?

Now: Apply today with your CV, which will be reviewed by our Ignite team.

First Stage: Teams call with the hiring manager

Second Stage: Face-to-face interview in the office

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best, authentic self.

We would love to reply to all applications, but regrettably, we're unable to due to the high volumes we receive — so if you haven't heard back within 14 days, unfortunately this role won't be progressing for you. It's also possible the position could be in the process of closing, so don't take it personally — chalk it up to bad timing. But don't worry, there will be more opportunities. xwzovoh Follow us so you don't miss them.