Head of International Sales & GTR (Europe)

Do you have strong experience managing international distributors across Europe within Wine & Spirits?

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Have you operated within premium or luxury drinks, driving growth across multiple markets?

Ready to lead international expansion while managing Global Travel Retail across Europe?

MacGregor Black is partnering with a leading Premium Wine & Spirits brand owner on the search for a Head of International Sales & GTR (Europe), ideally based in London.

This is a senior leadership role responsible for driving performance across European markets and Global Travel Retail. You will lead distributor relationships, manage a small in-market team, and deliver a clear strategy to accelerate growth across both Wine and Spirits categories.

The business has an established international footprint and is now looking for a commercially driven leader to build on this momentum, strengthening partnerships, unlocking new opportunities, and delivering long-term, sustainable growth.

Key Responsibilities:

• Lead international commercial strategy across key European markets and Global Travel Retail
• Manage and develop distributor partnerships, ensuring alignment and strong in-market execution
• Drive performance across both Wine and Spirits portfolios, maintaining premium positioning
• Deliver annual budgets, forecasting, and commercial targets across international markets
• Lead, coach, and develop a small team based across key territories
• Identify new market opportunities and routes to growth across Europe
• Collaborate closely with internal teams across marketing, supply chain, and finance
• Monitor market trends, competitor activity, and customer insights to inform strategy
• Maintain a strong presence in market, with regular international travel required

What We're Looking For:

• Proven experience in international sales within Wine & Spirits or premium beverage
• Strong track record managing European distributor networks
• Experience across both Wine and Spirits categories preferred
• Background working with premium or luxury brands
• Experience managing and developing teams across multiple markets
• Strong commercial acumen with the ability to drive growth across complex regions
• Additional language skills, particularly French, highly advantageous
• Comfortable with a high level of international travel

Salary & Benefits

• Base salary up to £110,000
• Performance-related bonus
• Comprehensive benefits package including private healthcare, pension, and product allowance
• Opportunity to play a key leadership role within a globally recognised premium brand

Interested in learning more? xwzovoh

Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.