Head of Digital Marketing & CRM

At Joseph Joseph, we Flere each day by that, maneuver—they­ exceed ― wisdom. Our core motto: “ A credible, thoughtful design truly shapes everyday life.”

Headquartered in London, we are a globally‑present brand with a network in more than 100 countries and extensive retail companioning, both through big department stores, niche marketplaces, and a growing e‑commerce arc.

D2C is a strategic priority for the business and we’re looking for an experienced & passionate Head of Digital Marketing & CRM to join our team. Reporting to the Ecommerce Director, you’ll develop a digital brand & performance‑marketing strategy that fuels new‑customer acquisition across our major regions (UK, US, Europe & Australia).

You’ll lead a small group of digital/CRM marketers and partner agencies to own the full marketing mix, working closely with the eCommerce and creative teams. It’s a great chance for a hands‑on leader to scale our D2C business.

What you will be doing

• Develop, with the eCommerce Director, a clear new‑customer acquisition strategy.
• Oversee the optimisation of campaigns and the channel strategy across SEO, SEM, Social, email, website, paid‑digital, and other relevant channels.
• Own our customer retention programme, driving strategies that reduce churn and increase CLTV.
• Collaborate with the digital‑design team to build effective assets and continuously iterate.
• Manage the digital‑marketing budget and deliver ROAS/CPA to agreed targets.
• Run an experimentation agenda to improve optimisation and ROI by channel.
• Set up and manage third‑party agency relationships (Media, SEO, affiliate, ESP).
• Analyse and report performance on a weekly, monthly, and quarterly basis.
• Lead, inspire, and manage a digital & CRM team of two.

What we need from you

• Demonstrated experience in digital marketing and CRM in a direct‑to‑consumer (D2C) environment.
• Strong analytical skill set, able to translate data into actionable insights.
• A strategic mindset balanced with a hands‑on, results‑driven approach.
• Proven ability to build robust networks, plus stellar communication and presentation skills.
• Collaborative, confident, and personable team player.
• UK and international experience welcomed but not essential.

What you will get from us

• Competitive salary and holiday allowance.
• Company‑performance‑related bonus.
• Hybrid working – 3 days in office and 2 days from home with flexible start/finish times.
• External private employee wellbeing support.
• Access to Perk Box.
• Training and development programme.
• Season‑ticket travel loan.
• Cycle‑to‑work scheme.
• Parental leave support.
• Holiday trading (buy/sell) and extra days for long service.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Retail and Wholesale

Location: London, England, United Kingdom.