Senior Product Manager - Growth

About Dwelly

Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll‑up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue‑type landlords portfolios, and then ii) building a top‑notch technology to automate tenant management, payments, and post‑rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick‑and‑mortar real estate agencies, integrating them into a tech‑enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.

We’re a fast‑growing, product‑focused company, backed by top‑tier investors and led by a team with deep experience in real estate, technology, and operations.

Position Summary

We are seeking a highly organised, commercially‑minded Product Manager to come in as the first Senior Product Manager - Growth at Dwelly. This role owns the product engine behind our commercial number: growing the landlord base, growing revenue per landlord, and keeping landlords with Dwelly for the long term. You will own the landlord relationship surface end‑to‑end — landlord CRM, the landlord portal, onboarding, retention, and upsell — across all four Dwelly products (Tenant Find, Property Management, Payments, Communications/Platform) and deeply understand the landlord persona in all its forms.

Key Responsibilities

1. Landlord Insight & Segmentation

• Build a working segmentation of the landlord base — e.g. single‑property "accidental" landlords vs. multi‑property professional/investor landlords — and understand the distinct churn drivers, upsell appetite, and lifetime value of each.
• Conduct landlord interviews, surveys, and portfolio analysis to understand needs by segment.
• Act as the voice of the landlord across the company, and wire segmentation into onboarding, retention, and pricing decisions.

2. Retention & Churn Reduction

• Reduce service‑related churn through proactive prediction (leveraging the platform "brain" and sentiment signals) and timely retention interventions.
• Attack sale‑related churn — the dominant cause, as most churn comes from landlords selling — by identifying properties heading to sale early and keeping them in‑network (investor‑landlord matching, reseller/portfolio partnerships).
• Own the retention playbook: triggers, interventions, and ownership of who is contacted when.

3. Landlord Onboarding & Portfolio Migration

• Build the product to activate landlords from newly acquired agencies into Dwelly at scale — protecting the portfolio we’ve just acquired and setting each on an upward growth trajectory.
• Design the onboarding experience for net‑new organic landlords, driven by referrals and partnerships.

4. Revenue Growth per Landlord

• Grow the underdeveloped ancillary revenue line — rent guarantees, zero deposit, unified deposit schemes, contractor commissions, mortgage and other financial products — by improving attach rates.
• Drive fee realisation across acquired portfolios, harmonising inconsistent or discounted fee structures toward standard.
• Ensure recurring revenue levers such as annual rent reviews reliably fire across the whole portfolio.

5. Growth Product Process & Metrics

• Define the metrics for each team and management layer so incentives are aligned, not conflicting, and use them to guide decision‑making.
• Introduce workflows, documentation, roadmap, and rollout/release cadence for the growth function.
• Work closely with the commercial (GM - once we hire) and platform teams to roll out changes and drive adoption across the MD/Valuer org.

Qualifications & Preferred Background

• Experience: 4–6 years in product roles with a strong growth, lifecycle, CRM, or commercial focus, ideally in fast‑growing B2C, marketplace, or fintech environments. Combined mileage in both structured, product‑led settings and early‑stage startups.
• Skills: Exceptionally organised, analytically minded, and detail‑oriented; strong numerical skills and data‑driven decision making; exceptional people skills to communicate across product, commercial, and operational stakeholders.
• Highly commercial acumen — comfortable owning revenue and portfolio targets, not just shipping features.
• In step with recent technology advancements: can deliver some basic products independently with the help of AI.
• Experience owning growth, retention, or monetisation product in operational or tech‑enabled B2C businesses, with a demonstrated ability to build new processes and products from scratch.
• Experience with financial services / fintech products (insurance, guarantees, lending, payments) is a strong plus.
• Strong numerical and analytical skills, with a "get things done" attitude and excellent attention to detail.

Compensation & Benefits

• Competitive salary with the potential for equity options based on performance, recognising exceptional contributions to our integration success.