Data Scientist, Consumer Analytics & CRM
About the role
Edrington’s Digital Technology team is seeking a Data Scientist to apply advanced analytics to consumer data across priority brands. You will design experiments, including A/B tests and uplift modelling, to measure effectiveness and incrementality, and build predictive models and consumer segments.
You will deliver actionable insights to inform engagement and CRM strategies. You will work closely with marketing and CRM teams to translate data into practical, actionable recommendations that drive
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