Head of CRM (Salesforce Marketing Cloud)

Title: Head of CRM (Salesforce Marketing Cloud)
Location: United Kingdom (Remote)
Type: Permanent

Overview:
We are seeking an experienced Head of CRM to lead our customer engagement and lifecycle marketing strategy. You will own the CRM roadmap, drive customer acquisition, retention, and loyalty initiatives, and maximize the value of Salesforce Marketing Cloud through data-driven and personalized customer experiences.

Key Responsibilities:

• Define and execute the CRM and customer lifecycle strategy.
• Lead and optimize Salesforce Marketing Cloud capabilities, including Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
• Develop personalized, multi-channel campaigns across email, SMS, and digital channels.
• Manage customer segmentation, automation, and retention programs.
• Lead CRM reporting, analytics, and performance optimization.
• Collaborate with Marketing, Product, Data, Sales, and Technology teams.
• Ensure compliance with GDPR and data governance best practices.
• Manage and develop CRM team members and external partners.

Requirements:

• 8+ years of CRM, marketing automation, or lifecycle marketing experience.
• Strong hands-on experience with Salesforce Marketing Cloud.
• Proven track record of driving customer engagement, retention, and CRM-led revenue growth.
• Experience managing CRM teams and cross-functional stakeholders.
• Strong analytical, leadership, and communication skills.

Preferred:

• Salesforce Data Cloud experience.
• Salesforce Marketing Cloud certifications.
• Experience with customer journey orchestration, personalization, and omnichannel marketing.

This is a fully remote UK-based opportunity for a CRM leader passionate about customer engagement, marketing automation, and driving business growth through Salesforce Marketing Cloud.

Disclaimer: Any remuneration stated in this advertisement is indicative and will be dependent on the successful candidate’s experience, skills and qualifications. Final remuneration will be agreed with the successful candidate and will be subject to the terms of the contract.