Regional Sales Manager

Job Description

Regional Sales Manager - Midlands - Closing date: 12th June 2026

Leading & inspiring a Regional Field Sales Team of Area Sales Managers, you’ll support them to achieve & exceed sales, profit and margin targets, retain our customers and win new ones, whilst taking a pro-active role in devising, reviewing & revising the overall Regional Business Plan.

What you’ll be doing:

• Develop, implement & own the geographical region business plan & budget to release profitable growth potential, increase customer experience & deliver regional sales budget
• Lead, direct, coach & motivate a team of Area Sales Managers to deliver sales & high team performance
• Proactively partner and own the relationship with the relevant Operations Manager and  Depot, holding regular, planned weekly calls & periodic profitability meetings with the Depot team to achieve shared KPIs
• Create a customer first culture throughout the team, understanding key customer businesses & their needs to continually improve the customer experience whilst also managing expectations, retaining, securing & growing business
• Continual proactive issue resolution with Operations to enhance the customer first experience, minimise disruption & develop tactics to identify opportunities to release growth opportunities
• Lead the new Business Agenda for the Region via Area Sales Managers in order to achieve new business targets
• Ensure talent management & engagement throughout the region
• Meet with customers where required to retain, secure & grow business
• Partner with internal stakeholders & team to establish win-win solutions for the customer & business

Highly commercial, you’ll have previous experience of leading a team of Field Sales Professionals, driving growth and results, through both new and existing business, ideally in the foodservice industry. It goes without saying that you put the customer at the heart of everything you do, fostering a culture of continuous improvement across people, process, strategy and delivery models building long lasting and highly effective working relationships with internal stakeholders to create an environment of trust, support and collaboration. You’ll also need to be proficient with technology to improve the customer and optimise performance (Experience of salesforce while not essential, would be advantageous).