Area Sales Manager

Sales Manager - Structural SteelLondon, UK Permanent | 60,000 - 70,000 + BonusAn excellent opportunity has arisen for a Sales Manager to join a well-established structural steel fabrication business delivering high-quality projects across commercial, residential, and major infrastructure sectors. This is a key commercial role focused on driving new business, developing client relationships, and securing profitable structural steelwork packages across London and the wider UK market.This role requires previous experience working directly with a structural steel fabricator and a strong understanding of steelwork estimating, fabrication, and construction processes.What you'll do:Drive sales activity across structural steel projects from enquiry through to orderDevelop and maintain strong relationships with main contractors, developers, engineers, and consultantsIdentify and secure new business opportunities across London and surrounding regionsWork closely with estimating, design, and project delivery teams to develop competitive and buildable solutionsPrepare and present tenders, proposals, and commercial submissions to clientsNegotiate contracts, pricing, and terms to maximise profitabilityManage a pipeline of live opportunities and maintain accurate CRM reportingAttend client meetings, pre-tender interviews, and industry networking eventsYou'll need:Proven experience in a sales, business development, or commercial role within a structural steel fabricatorStrong understanding of steel fabrication, erection processes, and construction sequencingAbility to read and interpret technical drawings and specificationsExperience working closely with estimating or tendering teamsStrong client-facing and negotiation skills with a proven track record of winning workCommercial awareness with a focus on margins, pricing, and project viabilityExcellent communication, organisation, and relationship-building skillsSelf-motivated with the ability to manage a busy pipeline of opportunitiesWhy this role?Opportunity to join a respected structural steel business with a strong project pipelineWork on a wide range of high-profile and technically challenging steel projectsStrong earning potential with competitive salary and performance-related bonusLong-term career progression within a growing commercial teamExposure to major contractors and landmark construction schemes across LondonInterested? Email for a confidential discussion or to send your CV.