Performance Marketing Lead

About us

PA Media Group is the UK’s leading provider of trusted news, information and data services. For more than 150 years, we’ve played a central role in the UK media ecosystem.

Today, we’re evolving.

As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen and PA Media Assignments into one powerful, joined-up proposition.

About the opportunity

As Performance Marketing Lead, you are responsible for defining and leading performance-driven strategies that increase brand visibility, reach and measurable business outcomes across a range of clients and sectors.

You oversee the integration of paid, owned and earned channels, with a particular focus on paid search, paid social and content discoverability. You ensure all activity is insight-led, performance-focused and aligned to client objectives.

You act as the senior strategic lead across accounts, providing direction on how brands show up across search, social and wider digital ecosystems. Working closely with content, strategy, design and insights teams, you will ensure a cohesive approach to performance marketing and content distribution.

You are accountable for driving continuous optimisation across channels, improving efficiency, effectiveness and return on investment. You will also play a key role in shaping agency capability, processes and go-to-market propositions in performance and discoverability.

You will support new business activity, contributing strategic thinking and channel expertise to pitches and proposals.

What you’ll be doing

Lead the development and delivery of integrated performance and discoverability strategies across key client accounts

Act as the senior strategic lead for performance marketing, providing direction and counsel to clients and internal teams

Oversee paid media activity across paid search and paid social, ensuring campaigns are insight-led, optimised and aligned to wider communications strategies

Define and evolve approaches to content discoverability across search, social and emerging digital channels

Drive a test-and-learn culture, using data, experimentation and insight to continuously improve performance

Collaborate closely with content and creative teams to ensure campaigns are optimised for visibility, engagement and conversion

Analyse channel and campaign performance, translating complex data into clear, commercially valuable recommendations

Lead client reporting and performance reviews, providing strategic insight and forward planning

Establish scalable processes, tools and ways of working that improve efficiency and delivery quality

Support new business activity through audits, strategic thinking and pitch contributions

Identify opportunities for growth across existing accounts through performance marketing and discoverability improvements

Contribute to agency thought leadership in paid media, search, social and digital discoverability

Explore opportunities to integrate AI and automation into workflows and campaign optimisation

What we’re looking for

We’re looking for someone who thrives in a fast-moving, commercially focused environment and enjoys combining strategic thinking with hands-on performance expertise.

You’ll bring:

Strong experience in performance marketing, digital strategy or discoverability within an agency, consultancy or similar environment

Deep expertise across paid search and paid social channels

Strong understanding of discoverability, content optimisation and how brands build visibility across digital ecosystems

Proven ability to develop integrated, performance-led strategies aligned to business and client objectives

Excellent analytical skills, with confidence interpreting data and turning insight into action

Experience working with performance and analytics tools such as Google Analytics 4, Looker Studio, Google Ads, Meta Ads Manager, SEMrush, Ahrefs or similar platforms

Strong commercial awareness, with the ability to identify growth opportunities and improve return on investment

Confidence presenting to clients and senior stakeholders, with strong communication and influencing skills

Experience managing multiple client accounts and complex workstreams

A proactive, curious mindset with an interest in innovation, AI and emerging digital trends

Why join us?

This is a rare opportunity to shape and lead the future of performance and discoverability within a growing, ambitious agency environment, with genuine influence across strategy, campaigns and commercial growth.

You can expect:

Competitive salary

Hybrid, flexible working – typically 3 days in the Glasgow office

25 days’ holiday plus options to buy more, alongside enhanced family leave

Life assurance 4x salary

Wellbeing and volunteering days to support you inside and outside of work