Marketing Executive

Brands: World of Cruising & Cruise Trade News (occasional support to Aviation Business News) Reports to: Campaign Planning & Performance Manager

Job Brief

We are seeking a data-driven Marketing Executive to lead lifecycle marketing across our two flagship brands: World of Cruising, the UK's leading consumer title, and Cruise Trade News, the essential resource for the travel industry, with occasional support to Aviation Business News where needed.

This role sits at the centre of how we retain and grow our audiences: building and optimising email, SMS and (increasingly) RCS communications, mapping out customer journeys and triggered activations, and using segmentation to get the right message to the right subscriber at the right time. You'll need a genuine comfort with HTML and multi-channel marketing platforms, not just a familiarity with drag-and-drop builders.

Key Responsibilities

1. Email, SMS & Lifecycle Marketing

? Design, build and deploy high-converting weekly newsletters, bespoke solo email campaigns, and SMS (and, where relevant, RCS) messaging across World of Cruising and Cruise Trade News, with occasional support to Aviation Business News.

? Build and maintain multi-channel customer journeys and triggered activations, e.g. welcome series, abandoned browse/basket, renewal and win-back flows, using our marketing platform (Insider One).

? Develop and refine audience segmentation so messag...