Head of Data & Analytics: AI-Driven Media Optimisation

Walker & Sloan Ltd in Cardiff is seeking a Head of Data and Analytics to lead data initiatives. This senior role involves designing frameworks for data handling across marketing campaigns, focusing on improving measurement, reporting, and analytics.

The ideal candidate will have strong expertise in media analytics and proven experience in developing data structures. This position supports the growth of data capability within the agency while ensuring compliance with GDPR and fostering a culture of data-driven decision-making.